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Top 3 Photo Apps for PR Pros That Weren’t on Your Radar

By Rosalie Morton (@rosaliemo)

If content is king, photos are his favorite little prince. Mark my words, 2013 will be the year of the photo. We were just getting primed in 2012. Facebook acquired Instagram. Photo posts on Facebook get more likes than links, text or videos. Your audience isn’t reading your posts anymore… not unless there is a photo to pull them in.

Take Mashable, for instance. Every single one of their posts on Facebook has a photo. In fact, it can be hard to find the link to the actual article the picture represents, at times.

And – with filters, editing apps and vintage cameras, you can truly make your photos stand out.

So, when I’m snapping photos at events and putting together content for my clients, here are a the top three lesser-known apps I can’t live without (everyone knows about Instagram, after all):

AfterFocus Pro:

You know how when people take really cool pictures with their DSLRs and the person is focused, but the background is blurry? I always was very jealous of that look. Well, with AfterFocus Pro, you can have that effect with just a few keystrokes. Just pick your foreground, midground and background and bam, beautiful picture. It’s available on iPhone or Android.

Rosalie’s Turkey Day before:


Rosalie’s Turkey Day After:

HDR Camera:

HDR Camera is, in a word, magical. Here’s my basic understanding: when you take a picture, it actually takes a few pictures in a row, letting in light at different apertures. This way, your darks become more black, and your colors become brighter, making for striking pictures. Some think you can overdo it with HDR. I just think it’s amazing. You do have to hold the phone very still, because it overlays each of the pictures for the effect. Available on iPhone or Android.


Vacation in West Virginia Before:

Vacation in West Virginia After (amazing, huh?)


Want to really tell a story with your photos? Download Diptic. Lovvvve it! It allows you to patch together a few pictures to tell a story. Take some of your favorites from a vacation and make a collage. They’re easily shareable to Foursquare and Instagram too. Grab it on iPhone or Android.

For instance, here’s a diptic of a “rainy day in Maine” this past summer:


So, better have these apps on your phone for the New Year! What are some of your favorites?

About Rosalie Morton:

As an account supervisor, Rosalie leads PadillaCRT clients’ traditional and social media relations initiatives and provides crisis counsel. She has successfully placed speakers at high-profile industry conferences, submitted winning award entries, planned events and media tours, managed social media campaigns, served as editor for client blogs and garnered placements in top-tier traditional and social media. She can often be seen on the third floor of the Richmond office, trying to find her dog, Petey, who has most likely snuck into someone else's office to beg for food.

8 Comments on “Top 3 Photo Apps for PR Pros That Weren’t on Your Radar

  1.  by  Jason Poulos

    Nice post, great recommendations. I’ll have to check these out. I know i’ve taken some crappy photos, check out Photoshop Express so you can edit and enhance your images. Not sure if its available for Droid though…

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