Jul 7 2008
Today, we are happy to publish The Socialprise, a white paper/e-book that discusses the impact of social media on enterprises. The Socialprise examines the real marketing impact of conversations, and moves beyond marketing to discuss the importance of collaboration and co-creation in a competitive global marketplace.
Global enterprises of all sizes are facing the first sea change since the industrial revolution. The impact of information technology has accelerated, creating two-way communication tools that are rapidly changing the very nature of business through collaborative co-creation, conversational and crowd-sourcing tools. The end result is an unprecedented socialization of business, and hyper-engaged group of stakeholders within the company fold.
Like all of the Now Is Gone chapters with the exception of Chapter Six, the first draft of The Socialprise was originally published as a series of Buzz Bin posts earlier this year titled Social Media’s Role within Global Business. If there is a second edition of Now Is Gone, a further developed version of The Socialprise will be included as a later chapter.