Jan 7 2013
With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content/digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate leads or get the most “likes” or “tweets” you need unique, valuable, and quality driven content on your website.
I continue to push our clients and my co-workers to generate content but the true question is “what type of content should get created?” Whether its a article, infographic or press release, content should fall into one of these three main buckets outlined below. Creating a content plan that varies itself across these silos will help establish your client from a relevancy, expertise and authority standpoint.
Photo from Scott Meis
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