Digital Marketing

The Ideal Content Mix for PR, SEO and Social Media Success



By Jason Poulos (@TheSaganaki)

With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content/digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate leads or get the most “likes” or “tweets” you need unique, valuable, and quality driven content on your website.

I continue to push our clients and my co-workers to generate content but the true question is “what type of content should get created?” Whether its a article, infographic or press release, content should fall into one of these three main buckets outlined below. Creating a content plan that varies itself across these silos will help establish your client from a relevancy, expertise and authority standpoint.

 1. Evergreen Content

  • Definition: Just as the name implies, evergreen content is “always fresh” (forever green) and not relative to one specific moment in time. Evergreen content is pretty general and will bring visitors to a website for a long period of time. This type of content helps establish the basics that define your business or objectives.
  • Content Example: Creating a keyword rich article on a website that isn’t time sensitive. I.E. creating a “benefits of maple syrup” section on purecanadamaple.com
  • Establishes: Relevance as the content created is relative to business objectives and searches.
  • Ideal for: SEO/SEM

2.Brand Content

  • Definition: Content that highlights your companies accolades, work and expertise.
  • Content Example: Press releases, white papers and case studies.
  • Establishes: Expertise
  • Ideal for: PR

3. Industry Content

  • Definition: Content that provides insight into your businesses overarching industry.
  • Example: Blog posts, infogrpahics and other insightful content.
  • Establishes: Authority
  • Ideal for: SEO, PR, Social Media

Photo from Scott Meis

Bookmark and Share
About Jason Poulos:

With a degree in communication design from VCU as well as experience in web development and digital marketing, Jason brings a unique blend of assets to PadillaCRT. In 2012 Jason helped win 4 awards for his SEO work on PureCanadaMaple.com. Outside of his digital work, Jason enjoys brewing his own beer and restoring his1970 Chevrolet Nova. Jason is a new father and enjoys spending time with his family and his 150-pound English Mastiff.

3 Comments on “The Ideal Content Mix for PR, SEO and Social Media Success

  1. Pingback: 2012 in Retrospect, A look back at Mobile, Search and Social Predictions – The Buzz Bin

  2. Pingback: 20 Digital Facts That You Need to Know – The Buzz Bin

  3.  by  Forum.ifk.nnov.ru
    VA:F [1.9.22_1171]
    Vote Now:
    0 votes

    If you are seriously interested in seeking the services of the best SEO Hosting service provider, it is
    best advised that you scout the market you are in so that you can find one that can match up to your needs and requirements.
    You should definitely make sure you are able to maintain continuous communication with your provider all through the process,
    together with comprehensive reporting that’s clear and understandable. Success and growth of a business depends on its profitability and returns on investments.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>