Jan 13 2014
Twitter and the Golden Globes are like peanut butter and jelly… bourbon and sweet vermouth… grilled cheese and tomato soup…. Awards shows are one of those events that are just meant for social media. And, it’s refreshing.
These days the majority of brands are interested in social engagement. Unfortunately, sometimes it can be like fitting a square peg into a round hole – whether the audience simply isn’t on social media or the offering just isn’t engaging in a social sense. When it comes to the Globes, it’s so refreshing to see a twitter feed full of excited people, who aren’t being bribed by prizes for tweets. People who just want to engage because they enjoy it, and they want to share their opinions with everybody else.
With more than two million tweets using the hashtag #GoldenGlobes, or the phrase “Golden Globes” it’s safe to say the show dominated the social sphere. The evening peaked when the show started at 8 p.m. EST with more than 550,000 tweets that hour. During the show, actors, movies, tv shows and other Golden Globe references dominated the trending topics in the U.S. Jennifer Lawrence, #GoldenGlobes, Tina and Amy, #12YearsASlave, Best Picture and Emma Thompson to name a few.
Why? Engagement in its purest form. Organic engagement:
Give the people what they want. In the case of the Golden Globes, they apparently wanted a voice on Twitter… and tweet they did.
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