BuzzLine

The BuzzLine – Week 6 – Nike Cuts Ties with Livestrong

Congrats to our Week 6 winner, Sarah Smith for her pithy six-word rallying cry to gather folks around the grill this summer – “Grillaxin…burgers, barbeque, beer, and besties!” Sarah, thanks for participating in the BuzzLine and look for your Starbucks gift card early next week!

For Week 6, we’re going to take a look at the wild world of sports.

Joel Saget / AFP/Getty Images

With Nike’s help, Lance Armstrong’s Livestrong cancer charity turned a little yellow wristband into a global symbol for cancer survivors and a cultural phenomenon. But that partnership, which started in 2004, will soon end. The shoe and apparel company is cutting ties with the charity in the latest fallout from the former cyclist’s doping scandal. While you’re thinking about how Livestrong is no longer Lance-strong, buzz off on this:

In six words, what advice would you give to Livestrong on how to move forward in its new post-Armstrong era … and without Nike?

Put your six-word suggestion in the comment section and check back frequently to see what others have to say on the subject. We’ll announce a winner next Thursday. Six words for a heavenly cup of frothy, caffienated goodness? Sounds like a fair trade!

If you’ve been enjoying the weekly #BuzzLine, please share it on your favorite social networks (#PR, #marketing).

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About Jeff Wilson:

Jeff Wilson, APR is senior director of business development and agency marketing at PadillaCRT. Jeff has earned some of the PR industry’s most prestigious awards, including PRSA Silver and Bronze Anvils, a PRSA Health Academy Innovation Award and an IABC Gold Quill. He was named one of PRWeek’s “2008 Top 40 Under 40” as well as one of Richmond’s “2007 Top 40 Under 40” by Style Weekly.

12 Comments on “The BuzzLine – Week 6 – Nike Cuts Ties with Livestrong

  1.  by  Tommy M
    VA:F [1.9.22_1171]
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    0 votes

    Break into another viral market: teapots!

  2.  by  Jeff W.
    VA:F [1.9.22_1171]
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    Name change lets Livestong live on!

  3.  by  Mark
    VA:F [1.9.22_1171]
    Vote Now:
    0 votes

    There is no “Arm” in Livestrong.

  4.  by  Mike Mulvihill
    VA:F [1.9.22_1171]
    Vote Now:
    0 votes

    Livestrong must prove it’s brand strong

  5.  by  Jen
    VA:F [1.9.22_1171]
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    0 votes

    Prove we’re unstoppable like our members

  6.  by  Nikki Parrotte
    VN:F [1.9.22_1171]
    Vote Now:
    0 votes

    Select alternate dwarf spokesperson: Doc > Dopey

  7.  by  Joanna Leis
    VA:F [1.9.22_1171]
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    0 votes

    Live strong and just move on.

  8.  by  Traci
    VA:F [1.9.22_1171]
    Vote Now:
    0 votes

    Just Do It Livestrong (without Nike!)

  9.  by  Michael
    VA:F [1.9.22_1171]
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    0 votes

    The brand is bigger than Lance.

  10.  by  Cheryl Jarvis
    VA:F [1.9.22_1171]
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    0 votes

    Livewrong and keep on pedaling nowhere!

  11.  by  Suzy
    VA:F [1.9.22_1171]
    Vote Now:
    0 votes

    Bo knows we will always Livestrong!

  12. Pingback: The BuzzLine – Week 7 – Gotta Get to Six Flags! – The Buzz Bin

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