The Right Way to Write About Technology

Business-to-Business (B2B) technology is everywhere, and often companies are working hardest on software that we may never see. Even when you can’t see this technology, it’s affecting you—hopefully for the better. For example, B2B technology may be helping your primary care physician understand the treatment you received while in the hospital through a health information [...]

5 Tips for Writing Influential Op-Eds

An age-old component of public awareness campaigns is the op-ed. Whether the campaign is to influence legislation or change public behavior, fleshing out your argument in the editorial section of a targeted outlet can be an effective tactic to reach your organization’s goal. Here are a few tips to write an op-ed that not only [...]

Break out of your comfort zone: Tips for writing outside the lines

Photo credit: Wikipedia, Antonio Litterio I guess I’ve always been a writer. For some reason, the process of translating the thoughts in my head into words on a page is one I’ve found I must go through in order to make sense of the world. So, one of the things I love most about my [...]

4 Tips to Help Master the Art of Visual Words

Incorporating more visual images with written narrative can help simplify the message and create “aha” moments for your readers more quickly and emotionally.

Why You Should Never Tweet A News Release

By Rachael Seda (@rachaelseda) I remember my first PR writing class. While I enjoyed it, I distinctively remember the painstaking feeling of having the creative joy sucked out of me when I had to write my first news release, and again when I wrote my second, and so on. If I didn’t want to read [...]

Sometimes, It’s Okay to Judge a Book by Its Cover

Guest Post By Samantha Cox (@samanthamcox) As the saying goes, “You can’t judge a book by its cover.” Well, that may be sound advice for the dating world, but when it comes to books – and the public relations industry – I must respectfully disagree. When I walk into a bookstore (my personal kid-in-a-candy-store moment) [...]

Five Tips for Aspiring Internet Communicators

This post is for the youth who aspire to become Internet communicators. In an era when fame and follower counts are overemphasized, it seemed apropos to offer what I consider the best assets of an Internet communicator. Guides to attain optimal personal brands and the most amount of Twitter listings represent red herring pursuits as [...]

Headline Writing Drives Traffic

by Geoff Livingston It doesn’t matter what the property is (image by junkerjane). From Twitter and email to document and blog post titles, your ability to write great headlines (or 140 character writing) matters more than ever. Great headlines drive traffic and interest. Attention spans have shrunk, and if you can’t interest someone right off [...]

Goodness Gracious, Great Blogs of Fire!

Who is the ‘typical’ Web 2.0 user? Lincoln Spector provides PCWorld readers a look into Netpop Research’s Media Shift to Social 2009 study. According to Lincoln, the study found Web 2.0 users “tend to be youngish, outside the middle class, and equally likely to be men or women. Unsurprisingly, they also tend to live much [...]

The Art of Great Communications: Simplicity

It occurs to me that whether it’s in person, using traditional tools, or here in the echo chamber (a.k.a. social media) that great communications remain difficult.  Why?  Because it’s not the toolset; it’s not the ability to be friendly; and it’s definitely not a personal brand. On the contrary, simplicity matters more (Image: the almost [...]