How to Get Media to Attend a Boring Event

In public relations, face time between your clients and editors is crucial. It’s especially important in food and beverage PR when you represent a foreign client who visits the U.S. once, maybe twice, a year. Your only opportunity to make a lasting impression with the media and impress the client is by filling every last [...]

How to Win a Silver Anvil (while Holding a Glass of Wine)

I have a confession to make. After more than a decade in booze PR, I have never attended a PRSA conference. I KNOW. It is so crazy, it’s Italian television crazy. But allow me to redeem myself. I have helped to write, edit and submit more PR award entries than I care to remember. Ok, [...]

BuzzLine: Name That Wine Club

Retailers have been using e-commerce to expand their footprint, and now Whole Foods is partnering with wine.com to launch the Wine Club by Whole Foods Market. Hopefully their sommeliers will spend more time selecting the wine than they did coming up with the name. Help them out by coming up with your own name for [...]

How To Enjoy Craft Cider – Infographic

In our last blog post about craft cider, we shed light on the basics (Craft Cider 101). This fall, I challenge you to look over the rim of your tasting glass and experiment with artisan hard cider in cocktails and at dinner parties. For inspiration, visit one of fall’s many cider events, like Cider Week [...]

Why Beverage Brand Campaigns Have To Take An Integrated Approach

While we don’t completely understand the long-term impact of the communication revolution yet, one thing is certain:  the advent of changes such as smartphones and social media have profoundly shifted the fundamental principles of human communication.  Consider, for instance, that many schools don’t bother teaching kids how to write in cursive anymore.  What does this [...]

How To Make Good Instagram Pics Great

If I had to sum up what great PR pros have in common, it boils down to this: attention to detail.  Especially in alcohol beverage marketing, we suffer from “eagle eye syndrome” and spot the smallest mistakes, from a missing suggested retail price on a fact sheet to the wrong vintage on a tasting mat. [...]

5 PR Basics, As Explained by Game of Thrones

What do Little Finger, Arya Stark, Tywin Lannister, Daenerys Targaryen and Joffrey Baratheon have in common? They all exemplify a certain trait every PR practitioner and “good” brand should have. While my examples are booze-related, the underlying principles are true for every industry. Keep reading even if you’re not a Game of Thrones fan (although [...]

The 7 Commandments of Producing a Memorable (and Flawless) Booze Event

New York City has the highest concentration of alcohol-related events in the U.S.  A local listing can show three to four liquor-related events happening in just one afternoon, not to mention the plethora of industry-only events. Add to that the countless PR agencies, beverage brands and importers housed in New York and you have an [...]

3 Craft Beer Festivals You WANT To Be Tagged In

Combine alcohol, nice weather and a festival atmosphere, and voila – nine times out of ten, you’re attending a drunk fest. The kind of event you want to un-tag yourself from on Facebook the morning after. Need I say more? As the interest in craft beer grows, so does the number of events promoting the [...]

3 Must-See Infographics If You Work in Wine

By the end of January, I’ve usually read my fair share of trend reports and PR guidelines for the upcoming year. While the amount of forecasts is daunting, really good predictions are rare gems. Since we reigned in the New Year 22 days ago, I’ve seen a handful of infographics that are actually worth saving [...]