Why Beverage Brand Campaigns Have To Take An Integrated Approach

While we don’t completely understand the long-term impact of the communication revolution yet, one thing is certain:  the advent of changes such as smartphones and social media have profoundly shifted the fundamental principles of human communication.  Consider, for instance, that many schools don’t bother teaching kids how to write in cursive anymore.  What does this [...]

How To Make Good Instagram Pics Great

If I had to sum up what great PR pros have in common, it boils down to this: attention to detail.  Especially in alcohol beverage marketing, we suffer from “eagle eye syndrome” and spot the smallest mistakes, from a missing suggested retail price on a fact sheet to the wrong vintage on a tasting mat. [...]

5 PR Basics, As Explained by Game of Thrones

What do Little Finger, Arya Stark, Tywin Lannister, Daenerys Targaryen and Joffrey Baratheon have in common? They all exemplify a certain trait every PR practitioner and “good” brand should have. While my examples are booze-related, the underlying principles are true for every industry. Keep reading even if you’re not a Game of Thrones fan (although [...]

The 7 Commandments of Producing a Memorable (and Flawless) Booze Event

New York City has the highest concentration of alcohol-related events in the U.S.  A local listing can show three to four liquor-related events happening in just one afternoon, not to mention the plethora of industry-only events. Add to that the countless PR agencies, beverage brands and importers housed in New York and you have an [...]

3 Craft Beer Festivals You WANT To Be Tagged In

Combine alcohol, nice weather and a festival atmosphere, and voila – nine times out of ten, you’re attending a drunk fest. The kind of event you want to un-tag yourself from on Facebook the morning after. Need I say more? As the interest in craft beer grows, so does the number of events promoting the [...]

3 Must-See Infographics If You Work in Wine

By the end of January, I’ve usually read my fair share of trend reports and PR guidelines for the upcoming year. While the amount of forecasts is daunting, really good predictions are rare gems. Since we reigned in the New Year 22 days ago, I’ve seen a handful of infographics that are actually worth saving [...]

Toast the Top 3 Wine Trends of 2014

A few things happen chez moi every January. I throw away all leftover Christmas cookies, lock the cellar (this is short lived) and purge my house of all signs of anything delicious. Beyond that, the post-holiday haze also comes with some trends forecasting. Well, tick tock, it’s time for my super sweet, wine trends list [...]

3 New Year’s Resolutions to Keep it Fresh: Inspiration for Wine Advertisers

It’s a new year — the perfect time to create fresh, inspiring goals for your advertising campaign. If you are a seasoned advertiser, you know the challenges of making your brand stand out among a sea of wine bottle ads. Take a peek at any wine publication or website…it’s a sea of the same. Given [...]

Merry Christmas Wine Nerds – Top 6 Wine Blogs and E-Zines of 2013

It is December again and with yet another year coming to a close, I find myself in a reflecting and sentimental mood; maybe it’s the pregnancy hormones, or maybe it’s just the nostalgia evoked by the intoxicating blend of nutmeg aromas, Christmas music and embarrassing amounts of tinsel strewn around town. No matter the reason, [...]

The State of the Wine App (Part 2)

It’s been nearly a month since I downloaded, in the name of research, a handful of wine-oriented apps onto my iPhone and now it’s time to report my observations. People think that drinking wine and fiddling with your iPhone is all fun and games but I say, “Science!”. So, the results: out of the 8 [...]