QUICK! Name Your Customer’s Favorite Restaurant.

Friends eating at picnic table in park

What did you eat yesterday? For me, it was yogurt and berries, kale and chickpea salad, some almonds and a feta burger washed down with a martini (okay fine, and a glass of wine). Nothing outrageous or even that decadent. But now, consider the source for all these foods – at home, one of those […]

2016 – The Buzz Bin Year In Review

We survived 2016! It was a wild, strange and perplexing year filled with politics, social issues, the Olympics, celebrities, food, craft beer and wine, and of course emails – so much talk about emails. Before we get too far into 2017, The Buzz Bin editors wanted to revisit a few of our most popular posts […]

Health, Wellness and….Booze?

It’s no secret that health and wellness themes are increasingly a topic of mainstream discussion. Whether it’s the cover of Time magazine or Oprah’s partnership with Deepak Chopra and Weight Watchers, these themes are cropping up in myriad ways. Embracing a holistic health mindset is becoming popularized – it’s no longer just for the “alternative” […]

Holiday Drinking – How to Pace like a Pro

Alcohol and the holidays—they can be the best of friends or the worst of enemies. When applied wisely, booze can melt away the inherent awkwardness of any family gathering or office party. But alcohol can also summon our inner Grinch. One minute you’re singing “Oh Holy Night” in sweet harmony, the next you’re screaming “UR […]

Overlooked Wines You Need In Your Life

Few beverages are as old as wine, and thank goodness! I can’t imagine our ancestors making it through the ups and downs of humanity’s evolution without it. I mean, where would the great literature of the world be without wine? Or great romances for that matter? For most of our history as wine drinkers, we have […]

How the Media Influences What We Eat, Drink and Crave

Man photographing plate of food at restaurant table

Recently, the New York chapter of Les Dames D’Escoffier hosted The Next Big Bite, a discussion at the Institute of Culinary Education (ICE), which explored how the media is shaping public conversation and consumption of food and beverages. Moderated by Martha Teichner, Emmy Award Winning CBS News Correspondent, panelists Chef Carla Hall (ABC’s The Chew, […]

What Does the Premiumization Boom Mean for Wine Marketers?

Woman drinking white wine on patio

Though this change had been sneaking up on us ever since the U.S. economy got back on its feet, 2015 marked the official start of the wine industry’s “trading up” trend, which I optimistically viewed as a sign that the ever-maturing American palate had no turning back. Finally! What the wine trade calls “premiumization” (or, […]

What You Should Be Drinking This Fall: Five Trend Predictions

The very definition of the word trend means to veer in a general direction or to show a tendency. Below are five beverages on my radar for the coming months, rooted in hard data but sourced from what I’m seeing and hearing in the New York scene. Fresh cocktails The surge of nutritionally-aware (if not nutritionally-balanced) cocktails […]

Telling the Tale: Two Beverage Brands That Get it Right

Today’s consumers are savvier than ever, with ever-increasing access to their favorite brands via social media. Marketers are tasked with identifying their target customer and developing a strategy that tells the authentic story of their brand. From gender-specific marketing to retelling a historic tale of an iconic brand, below are two examples of beverage brands that […]

My Cava Obsession Explained

There is nothing more perfect and refreshing than popping open that soothing, sparkling goodness known as Cava.  Whether at the beach, after work in NYC or following a great hike with my wife, sipping Cava is kick back relaxation in a glass. If you aren’t familiar with it, then yes, you are missing out on […]