The Achilles Heel of U.S. Wine Marketing

I started my career in wine & spirits PR after leaving Europe to chase an American I fell for in my senior year of college. Luckily, both worked out fine – I love my job in the U.S., and I am happily married to the man I left Austria for. Maybe it’s because I haven’t [...]

In Defense of Origin and Geographic Branding – It’s the Where that Counts

This week in Geneva, Switzerland, over 75 nations are debating why the ‘where’ is as powerful as the ‘what’ in branding premium products, from Champagne to Prosciutto di Parma. The World Intellectual Property Organization (WIPO) Diplomatic Conference is laboring to update the existing 1958 agreement protecting appellations of origin on a global level, hoping this [...]

Taking Social Engagement to the Next Level

              Not known as an industry at the forefront of the digital world, VinTank and its tireless leader Paul Mabray have continuously tried to usher the wine industry into the new world. Well, as of last week, they’re letting us know they are about to push a lot harder, [...]

PR Pranks for April Fools’ Day

I’m not a big prankster, but I have been on the receiving end. Working in wine PR, I sometimes wish people were joking.  For example: When a shipment of a new wine vintage is stuck in customs and your media tasting is the next day, that’s got to be a joke, right? Sadly, it never [...]

3 lessons learned from a PR wine newbie

As a virtual stranger to wine PR (but definitely not to wine), getting tossed into the ring was a teensy bit stressful, to say the least. But hey, I don’t mind conducting my research at the liquor store. Definitely beats a library. After spending 2014 knee-deep in the industry, I’ve taken away a few glassfuls [...]

How to Get Media to Attend a Boring Event

In public relations, face time between your clients and editors is crucial. It’s especially important in food and beverage PR when you represent a foreign client who visits the U.S. once, maybe twice, a year. Your only opportunity to make a lasting impression with the media and impress the client is by filling every last [...]

How to Win a Silver Anvil (while Holding a Glass of Wine)

I have a confession to make. After more than a decade in booze PR, I have never attended a PRSA conference. I KNOW. It is so crazy, it’s Italian television crazy. But allow me to redeem myself. I have helped to write, edit and submit more PR award entries than I care to remember. Ok, [...]

BuzzLine: Name That Wine Club

Retailers have been using e-commerce to expand their footprint, and now Whole Foods is partnering with wine.com to launch the Wine Club by Whole Foods Market. Hopefully their sommeliers will spend more time selecting the wine than they did coming up with the name. Help them out by coming up with your own name for [...]

How To Enjoy Craft Cider – Infographic

In our last blog post about craft cider, we shed light on the basics (Craft Cider 101). This fall, I challenge you to look over the rim of your tasting glass and experiment with artisan hard cider in cocktails and at dinner parties. For inspiration, visit one of fall’s many cider events, like Cider Week [...]

Why Beverage Brand Campaigns Have To Take An Integrated Approach

While we don’t completely understand the long-term impact of the communication revolution yet, one thing is certain:  the advent of changes such as smartphones and social media have profoundly shifted the fundamental principles of human communication.  Consider, for instance, that many schools don’t bother teaching kids how to write in cursive anymore.  What does this [...]