What Are We Drinking? Another Peek into the PadillaCRT Booze Cabinet

One of our biggest drinking holidays, the 4th of July, has come and gone, but here at PadillaCRT we like to maintain our rotation of booze, whether it’s brews, bourbon, or fantastic bottles of wine. These days, with summer in full swing and the humidity to show for it, I stick to refreshing, light beverages [...]

What I Learned at the 2015 Aspen Food & Wine Classic

To put it in perspective, when the inaugural F&W Classic in Aspen kicked off (before Food & Wine was even the head sponsor), I was three years old, Ronald Reagan gave his first address to the UN General Assembly and Drew Barrymore was a child star in the newly released “E.T. the Extra-Terrestrial.” Fast forward [...]

What are We Drinking? Peek Into the PadillaCRT Glass

          Most people know me as their “wine friend.” They don’t necessarily know what I do, exactly, but they know I’m really into it and they can ask for wine advice. Even my Dad still calls me a sommelier (I am not) when bragging about me to friends, grocery clerks, or [...]

The Achilles Heel of U.S. Wine Marketing

I started my career in wine & spirits PR after leaving Europe to chase an American I fell for in my senior year of college. Luckily, both worked out fine – I love my job in the U.S., and I am happily married to the man I left Austria for. Maybe it’s because I haven’t [...]

In Defense of Origin and Geographic Branding – It’s the Where that Counts

This week in Geneva, Switzerland, over 75 nations are debating why the ‘where’ is as powerful as the ‘what’ in branding premium products, from Champagne to Prosciutto di Parma. The World Intellectual Property Organization (WIPO) Diplomatic Conference is laboring to update the existing 1958 agreement protecting appellations of origin on a global level, hoping this [...]

Taking Social Engagement to the Next Level

              Not known as an industry at the forefront of the digital world, VinTank and its tireless leader Paul Mabray have continuously tried to usher the wine industry into the new world. Well, as of last week, they’re letting us know they are about to push a lot harder, [...]

PR Pranks for April Fools’ Day

I’m not a big prankster, but I have been on the receiving end. Working in wine PR, I sometimes wish people were joking.  For example: When a shipment of a new wine vintage is stuck in customs and your media tasting is the next day, that’s got to be a joke, right? Sadly, it never [...]

3 lessons learned from a PR wine newbie

As a virtual stranger to wine PR (but definitely not to wine), getting tossed into the ring was a teensy bit stressful, to say the least. But hey, I don’t mind conducting my research at the liquor store. Definitely beats a library. After spending 2014 knee-deep in the industry, I’ve taken away a few glassfuls [...]

How to Get Media to Attend a Boring Event

In public relations, face time between your clients and editors is crucial. It’s especially important in food and beverage PR when you represent a foreign client who visits the U.S. once, maybe twice, a year. Your only opportunity to make a lasting impression with the media and impress the client is by filling every last [...]

How to Win a Silver Anvil (while Holding a Glass of Wine)

I have a confession to make. After more than a decade in booze PR, I have never attended a PRSA conference. I KNOW. It is so crazy, it’s Italian television crazy. But allow me to redeem myself. I have helped to write, edit and submit more PR award entries than I care to remember. Ok, [...]