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Serving up Seasonal Libations – Q4 Marketing Trends in the Beverage Industry

Thanksgiving has barely arrived, yet it seems everyone’s palate is already preparing for the December holiday season. In this time of harvest, you might think pumpkin spice would still reign supreme over all other flavors. But while it seems like only yesterday we were discussing the popularity of pumpkin-flavored everything, consumer demand is driving a […]

Disrupting the Digital Wine Communications Community

Two weeks ago, I was one of six speakers recruited to Plovdiv, Bulgaria to inspire and to challenge how Digital Wine Communications Conference (DWCC) participants see the world. The goal of the DWCC’s Disrupt! Wine Talks is to present new ideas in a high-energy format: one word, one speaker with a microphone and eight minutes. The sessions […]

The Force Awakens: 7 Wine Pairings for the Star Wars Series

This year’s wine harvest has ended early. Though it’s estimated the 2015 harvest came in at approximately 3.8 million tons compared to 3.9 million tons last year, one winery isn’t worried about the smaller harvest. To celebrate the end of the harvest season, Jordan Winery in Sonoma created a fun parody of the upcoming December 18 […]

The Casual Approach to Millennial Marketing

While I don’t have actual proof, it seems that market researchers have spent more time understanding Millennials – in particular their dining and drinking habits – than any other generation in the past few years. The latest fruit of their labor is an interesting dining model backed by fast food chains and beverage alcohol brands: […]

Report from TEXSOM: Top Beverage Trends

Attending TEXSOM has been on my bucket list, and this year, I finally made it. In its 11th year, the 2015 conference brought together more than 1,000 attendees, including roughly 25 percent of all industry pros who have earned the title of Master Sommelier. Below are five takeaways from the “BevLab: Ideas and Issues in the […]

How To Avoid Creating Your Own PR Crisis: The Case of Riedel + The Blog World

Over the past week, people in wine PR have witnessed a dispute between glass manufacturer Riedel and Ron Washam, the man behind the wine-based satire blog “The Hosemaster of Wine™.” It started on August 3 when Washam, a comedy-writer-turned-sommelier, released a satirical piece about Riedel on the blog of his Master Sommelier friend Tim Atkin. […]

What Are We Drinking? Another Peek into the PadillaCRT Booze Cabinet

One of our biggest drinking holidays, the 4th of July, has come and gone, but here at PadillaCRT we like to maintain our rotation of booze, whether it’s brews, bourbon, or fantastic bottles of wine. These days, with summer in full swing and the humidity to show for it, I stick to refreshing, light beverages […]

What I Learned at the 2015 Aspen Food & Wine Classic

To put it in perspective, when the inaugural F&W Classic in Aspen kicked off (before Food & Wine was even the head sponsor), I was three years old, Ronald Reagan gave his first address to the UN General Assembly and Drew Barrymore was a child star in the newly released “E.T. the Extra-Terrestrial.” Fast forward […]

What are We Drinking? Peek Into the PadillaCRT Glass

          Most people know me as their “wine friend.” They don’t necessarily know what I do, exactly, but they know I’m really into it and they can ask for wine advice. Even my Dad still calls me a sommelier (I am not) when bragging about me to friends, grocery clerks, or […]

The Achilles Heel of U.S. Wine Marketing

I started my career in wine & spirits PR after leaving Europe to chase an American I fell for in my senior year of college. Luckily, both worked out fine – I love my job in the U.S., and I am happily married to the man I left Austria for. Maybe it’s because I haven’t […]