3 Trends Driving Video Consumption

With video consumption skyrocketing, 2013 is shaping up to be the year of the video. Cisco has predicted that in less than four years’ time, video viewing will be bigger than Facebook and Twitter, making up 69 percent of consumer internet traffic. In many cases, people are more likely to watch a video than read [...]

Make Mine Video: 3 Tips To Create Great Video Content

I have to admit I’m a bit of a video junkie. I married a video producer years ago and have watched as this wonderful medium has evolved to become an essential component of marketing. A picture may be worth a thousand words, but the right video is easily worth the great American novel.  Exactly how [...]

3 Ideas to Drive Online Community Engagement

THE BOOZE BIN By Pia Mara Finkell (@piamara) I’ve had engagement on the brain lately. Social media campaign goals might have once focused on growing online communities, but now our focus is mostly on engaging this community. Who cares how many people like you on Facebook if you’re just shouting from the rooftops into the [...]

A little bit of whatcanbe for your Friday

By Jason Poulos (@TheSaganaki) At CRT/tanaka, we have made a promise to “whatcanbe,” a simple idea of endless creative possibilities. This mindset of looking at the world through a slightly different lens is emulated through our work, process and agency culture. Rather than sharing some digital marketing tactics today I wanted to share some videos [...]

Why Create Video Content for your Brand

By Jason Poulos (@TheSaganaki) Video is social: Ever hear of a viral video? I’m not saying that every video created needs have this aspect to it but overall video content is easily shared (especially emotional content, funny, insightful, etc). Video is engaging: Compared to text sites, websites with video have a lower bounce rate (59% [...]

Forget Big Brother, Barbie’s Watching You

By Jenn Riggle Watch Video Barbie dolls don’t normally scare me. But last week, I saw a commercial for the new Barbie Video GirlTM, and to be honest, it gave me the creeps. The doll looks like a regular Barbie, but has a camera lens hidden in her necklace and a small color LCD screen [...]

Putting the Social Back into Social Media: Tech-savvy Wine Bars Doing it Right

  A client recently asked me to recommend some hot new wine bars in the big city, and several immediately came to mind. According to the Wall Street Journal, there are over 200 wine bars in NYC, 69 of which opened last year. I wondered to myself, Sarah Jessica Parker-style, how could I narrow down [...]

Bringing the Thunder, and Other Lessons Learned from Gary Vaynerchuk

THE BOOZE BIN By Pia Mara Finkell (@piamara) I saw a statistic recently that blew my mind. It literally hurt my brain to think about. Social Media has overtaken pornography as the #1 activity on the Web Ok, so that one didn’t really blow my mind, but I thought it was interesting enough to mention. [...]

Pepsi’s Super Refreshing Social Play

When Pepsi declined to advertise in this year’s Super Bowl, it was big news. The best sure-fire mass media event in the nation lost one of its mainstays, who opted for a significant $20 million corporate responsibility-based social media program instead. The Pepsi Refresh online program — set to launch this Wednesday — combines a [...]

Hospitals are Singing and Dancing: Should We Hold the Applause?

by Jenn Riggle  The singing and dancing craze made popular through TV shows like “Glee” and “Dancing With the Stars” is starting to infect our nation’s hospitals, or at least Portland, Oregon’s Providence St. Vincent Medical Center. Is this worthy of applause? My answer is an emphatic “yes.” Hospitals are known for being conservative organizations. [...]