Allagash Brewery: A Wicked Good Customer Experience

In 2011, I was 25 years old, and I didn’t like beer. I felt confused and disappointed with myself. Beer is a crisp, refreshing, carbonated alcoholic beverage. A staple at summer barbecues for millions of Americans. It’s even acceptable to drink during the day. What was wrong with me? I love wine. I love bourbon. I [...]

10 Ways Whole Foods is Raising the Bar in #CSR

My love affair with Whole Foods started in college, when I would drive 20 minutes to their nearest store just so I could get my pick of the juiciest grapefruits, creamiest avocados and crunchiest granola in town. Since then, my fondness for the brand has only grown, and while this has a lot to do [...]

Transparency During a Crisis – What Hospitals Can Learn from Johns Hopkins

Guest post by Nancy Cawley Jean, a senior media relations officer with more than 20 years of health care communications experience. Nancy manages social media for the hospitals in the Lifespan health system in Rhode Island and can be reached via email at or on Twitter @NancyCawleyJean. Johns Hopkins Hospital has a wonderful reputation [...]

Transparency is No Longer a Choice

Almost every day, I see an article or brand study talking about how corporations need to become more transparent. The sentiment is good, but the implication is that transparency is a choice, and that the alternative is to be opaque or shrouded in our actions. This really isn’t the case anymore. We operate in a [...]

Feeling Slimed by Food Labeling?

By now you have probably heard of “finely textured beef” or at least its more popular name, “pink slime,” which has been in our ground beef for years, and recently brought to public attention. In fact, unless you have only consumed organic ground beef, you have probably ingested it. J.M. Hirsch did a great job [...]

Leaving The Experts Behind

When the cool kids hint at a direction, all the sheep will follow. The hot trend right now is talking about how a particular big network is old news and the “expert” is moving on. With Twitter all a buzz about how traffic retention has been a problem, it is interesting to see the swarm [...]

Authenticity In Service

DC Twestival organizers did more than just organize an event to benefit Miriam’s Kitchen for 9/10. We did a morning shift at the kitchen yesterday. Please register today. We’re coming up on the anniversary of 9/11, now a national day of service. Employers throughout the country are encouraged to let their employees participate. For me, [...]

Literally, Naked Transparency!

Ever feel like you were in Groundhog Day? You know, where you relive the same day over and over again? That’s how I feel whenever I speak to a corporate group about social media.  Communicators are so afraid of losing control of the message, of people saying negative things about them. That’s why I love [...]