Macy’s Thanksgiving Day Parade: Entertainment or Occasion to Brand?

…Plus, 5 Favorite Holiday Brands Here come the holidays. A wholesome time to spend with family and friends. A time to prepare and indulge in an abundance of food. Also, a time to anxiously await the Macy’s Thanksgiving Day Parade … and brand messaging. The Macy’s Thanksgiving Day Parade has become an American tradition but, [...]

Empathy: The Lifeblood of Effective Marketing and Advertising

By Ryan Lamont (@RyLamont) “Thanksgiving dinner’s sad and thankless. Christmas dinner’s dark and blue. When you stop and try to see it From the turkey’s point of view.” Shel Silverstein has a unique way of capturing the essence of penetrating a larger-than-life concept in an amusing and light-hearted verse. Last week we celebrated our annual [...]

Thanksgiving Lessons for PR Pros

By Jenn Riggle Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing. The same is true with press releases. While press releases are a great way to [...]

PR Lessons Learned During Thanksgiving Dinner

By Jenn Riggle Thanksgiving is a time when we overindulge, heaping our plates with turkey and mashed potatoes, not to mention pumpkin pie. And while the food may be wonderful, you can sometimes have too much of a good thing. The same is true with press releases. While press releases are a great way to [...]