Strong Brands Support Strong Reputations

By Debbie Myers (@debamyers) This article first appeared, in part, in HBAdvantage, a newsletter of the Healthcare Businesswomen’s Association. With healthcare reform driving increased scrutiny of hospitals and providers by the government, insurance companies and consumers, the importance of managing corporate reputation is a topic that has reached the C-suite. However, many organizations do not have [...]

Can PR, or anything, save a doomed restaurant?

by Rebekah Polster (@BekInBklyn) There are many superstitions in the restaurant world: throwing salt over the shoulder to avoid the evil eye; lighting an apron on fire to make sure it never happens again; bringing a rabbi, a priest and a witch doctor to bless a space (no, it’s true, but it does sound like [...]

Protest 101

By Mike Mulvihill This weekend, our family posted a question to our friends on FB querying if anyone knew what the Occupy Wall Street folks really wanted. The response was voluminous, but so were the array of answers and their alarming lack of clarity. As the movement continues to pick up speed in cities around [...]

Hello, Playstation, Hello?

By Mike Mulvihill My 15-year-old son is fairly immune to most of the crisis communication situations we see in PR. But Playstation Network being down for five days and counting?  Well, now that’s a different story. Why is this a big deal? Well, it isn’t unless you’re a gamer. They are livid. What was originally [...]

A Love Note to Hendrick’s Gin, From One Eccentric to Another

THE BOOZE BIN By Cassandra Bianco (@cnbianco) In a recent interview, Hendrick’s Gin ambassador Jim Ryan said that for marketing success, it’s key to have crystal clear identity. Hendrick’s certainly defines whimsy, the peculiar and cleverness. The campaign’s psychographic branding is a refreshing take to the mainstream “party hard” and “sexy lifestyle” brand campaigns. The [...]

7 Tips to Stretch Your PR Budget and Increase ROI

By Jason Stemm @NYCubsFan Working with limited budgets is nothing new to marketers. Our extensive work with commodity boards that impose voluntary assessments to fund generic promotion campaigns has really put us to the test at times. Crafting campaigns for farmers and fresh produce shippers demands a vigilant eye on every nickel to deliver the [...]

Five Reasons You Should Give Everyone An iPad!

by Mike Mulvihill My favorite Christmas poem is the classic ‘Twas The Night Before Christmas by Clement Clarke Moore. Well, this year Santa came down the chimney with care early at my company (CRT/tanaka) in the form of iPads for all. While this is a holiday present to all 70+ client-facing staffers, it was important that [...]

Can This Client Relationship Be Saved? Tips to Nurture Your Client Relationship to Build Trust, Loyalty and Business

Photo credit: armchairadvice.co.uk By Marcy Walsh (@marcywalsh, mwalsh@crt-tanaka.com) Forgive me for going “Erin Brockovich” on you, but I do believe that our jobs as communications professionals are very personal.  We sell intellectual capital. We sell influence.  We sell ideas and the road map for our clients to build relationships with customers.  And while nothing raises [...]

Fast, Decisive Action?

By Mike Mulvihill Back on July 27th, when BP announced that Bob Dudley would replace Tony Hayward as CEO, the Buzz Bin suggested six tips for the new guy in charge to follow.  Last Friday, October 1, Mr. Dudley finally took over the reins of BP (a full nine weeks after the announcement).  So how [...]

Putting the Social Back into Social Media: Tech-savvy Wine Bars Doing it Right

  A client recently asked me to recommend some hot new wine bars in the big city, and several immediately came to mind. According to the Wall Street Journal, there are over 200 wine bars in NYC, 69 of which opened last year. I wondered to myself, Sarah Jessica Parker-style, how could I narrow down [...]