New Kings of Summer? Wines & Liquors are Taming the BBQ Flame

The BOOZE BIN By Laura Petrosky (@chronic_ally) A group of friends, a grilled steak and a beer – sounds like an unshakable American tradition, right? As eight out of ten Americans fire up their grill this summer, the wine and spirits industry is seeing a huge opportunity to make us rethink what to drink while [...]

When Wine and Spirits Get Along

BOOZE BIN By Caroline Helper (@forgetburgundy)   Just last week I attended an exciting wine event – a tasting of “Top 100” wines that were chosen for their 90+ point ratings from all the top scoring publications. The high caliber of all the wines served combined with the venue, one of Puerto Rico’s top luxury [...]

Diluting Your Brand. Literally.

THE BOOZE BIN By Pia Mara Finkell (@piamara) I’m a bourbon girl. I’ve never been a huge fan of vodka, gin makes me sort of angry and rum leaves a drumbeat in my skull the morning after. I like a range of bourbons, but Maker’s Mark has always been my go-to with its honeyed flavors [...]

The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities

THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]

Legalize…Moonshine? The Beverage that Contributed to Outlaws, NASCAR and Hipster Happy Hour.

THE BOOZE BIN By: Eliza Winston Moonshine. We’ve probably all heard about it at one time or another, but just what is it? Also fondly referred to as hooch, white lightning and “that good ol’ mountain dew”, moonshine can now be found everywhere from the backwoods of the Appalachian mountains to the bars of Brooklyn, [...]

Cool Beverage Trends to Help You Beat the Heat

By Emily Valentine (@ebvalentine) THE BOOZE BIN Red wine is generally my beverage of choice come cocktail hour, but with temperatures at 105 degrees and humidity thick enough to slice, my go-to glass of vin rouge is holding far less appeal. So I’ve taken advantage of these sweltering summer months as an opportunity to explore [...]

Marketing 101 with Mint Juleps and the #KYDerby

THE BOOZE BIN By Emily Valentine (@ebvalentine) This weekend, horse-lovers, sports fans and socialites around the world will gather to watch the 138th running of the Kentucky Derby. Which horse will win is anybody’s bet, but one thing is for certain – a massive number of mint juleps will be consumed. The mint julep has [...]

From Rap Lyrics to Burlesque Shows – How Beverage Brands Win with Celebrity Partners

By Emily Valentine (@ebvalentine) Brands and celebrities have long led a symbiotic existence. Whether through paid endorsements or acts of serendipity, stars throughout the years have proven their trendsetting power by driving product sales and putting unknown brands on the map. Consequently, for as long as the concept of brand (or corporate image) has existed, [...]

Branding Lessons from the “Sweetest” Wine on the Shelf

THE BOOZE BIN By Emily Valentine (@ebvalentine) Just before the holidays, I invited a friend over for a glass of wine and asked her to bring a bottle of her choice. When she arrived at my doorstep bearing a bottle of Cupcake Chardonnay, I couldn’t help but smile. This must’ve been exactly what the Cupcake [...]

A Look Ahead: Social Media Marketing Trends for 2011

THE BOOZE BIN By Pia Mara Finkell (@piamara) 2010 has without a doubt been the year of social media growth. It’s impossible to watch the morning news, read a newspaper or conduct a meeting without hearing the term “social media.” It has gotten me thinking about brainstorming new names for the term. Web 2.0 came [...]