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Man vs. Cocktail

I’m noticing a trend: cocktail manufacturers are targeting men. Case in point: Stoli. Interestingly, their research showed that while nearly three of four millennial men liked flavored cocktails, the vast majority 63% claimed that they avoid them in public because they were anxious about what their friends would say. Nearly half of millennial men said […]

Lessons from the Biggest Brands in the Booze Business – Blue Chip Brands

Savvy marketers know there is plenty to learn from having your finger on the pulse of the market. To keep up with the top performers, marketing professionals rely on industry experts to rank brands by growth. One of my favorite rankings comes from Impact Databank and their annual ranking of “Blue Chip Brands.” Published each […]

2016 Booze Trends: What we love, hate and can’t wait to start

Each January is jam-packed with trend analyses and predictions, and the alcohol beverage world is no exception. Here, instead of restating what was or professing to know what will be, our team of beverage marketing experts and craft beer fans shares its hopes and dreams for the good, the bad and the not-yet-developed trends. #1: […]

The Casual Approach to Millennial Marketing

While I don’t have actual proof, it seems that market researchers have spent more time understanding Millennials – in particular their dining and drinking habits – than any other generation in the past few years. The latest fruit of their labor is an interesting dining model backed by fast food chains and beverage alcohol brands: […]

What are We Drinking? Peek Into the PadillaCRT Glass

          Most people know me as their “wine friend.” They don’t necessarily know what I do, exactly, but they know I’m really into it and they can ask for wine advice. Even my Dad still calls me a sommelier (I am not) when bragging about me to friends, grocery clerks, or […]

New Kings of Summer? Wines & Liquors are Taming the BBQ Flame

The BOOZE BIN By Laura Petrosky (@chronic_ally) A group of friends, a grilled steak and a beer – sounds like an unshakable American tradition, right? As eight out of ten Americans fire up their grill this summer, the wine and spirits industry is seeing a huge opportunity to make us rethink what to drink while […]

When Wine and Spirits Get Along

BOOZE BIN By Caroline Helper (@forgetburgundy)   Just last week I attended an exciting wine event – a tasting of “Top 100” wines that were chosen for their 90+ point ratings from all the top scoring publications. The high caliber of all the wines served combined with the venue, one of Puerto Rico’s top luxury […]

Diluting Your Brand. Literally.

THE BOOZE BIN By Pia Mara Finkell (@piamara) I’m a bourbon girl. I’ve never been a huge fan of vodka, gin makes me sort of angry and rum leaves a drumbeat in my skull the morning after. I like a range of bourbons, but Maker’s Mark has always been my go-to with its honeyed flavors […]

The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities

THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and […]

Legalize…Moonshine? The Beverage that Contributed to Outlaws, NASCAR and Hipster Happy Hour.

THE BOOZE BIN By: Eliza Winston Moonshine. We’ve probably all heard about it at one time or another, but just what is it? Also fondly referred to as hooch, white lightning and “that good ol’ mountain dew”, moonshine can now be found everywhere from the backwoods of the Appalachian mountains to the bars of Brooklyn, […]