David v. Goliath: How Water Beat Big Soda

For the first time since the 1980s, Americans are drinking more water than soda.  Industry tracker Beverage Digest recently released data showing that the average amount of water that people drink has increased 38 percent since soda consumption peaked in 1998.  Now, we drink an average of 58 gallons a year, with bottled water contributing [...]

Silence is the Virtue of Fools

What he probably did not anticipate was for Coca-Cola to feature a story about the ban on its own website. Seem counterintuitive?