If Teens are Bailing on Facebook, Where are They Going?

I have a niece, who’s a college freshman this year. While she was still in high school, I could keep up with her school activities and day-to-day musings through Facebook. But a few months ago, I noticed that she was posting a lot less on Facebook. We were able to catch up in person during [...]

A Charge to Communicators: Choose Your Words Carefully

By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]

Viral Videos: Can Wine Brands Compete With Everyone Else?

THE BOOZE BIN By Rebekah Polster (@BekInBklyn) If a tree falls in the forest and no one is there, does it make a sound? If you make a video for a client, post it on YouTube and it doesn’t go viral, did it ever happen? Sadly, yes. On the bright side though, you’re not alone. [...]

Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered

By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]

Facebook Live Marketing Talks: Driving Brand Engagement

By Alyson Campbell (@acampfashion) Facebook hosts “Live Marketing Talks” to give brands insights into how to build their audience and engage their community. In its most recent talk on September 13, the discussion centered on what brands can do to further drive engagement using Facebook tools, with the most important brand resource tool being News [...]

5 Best Practices from #RaganPRBest Practices Summit

By Nikki Parrotte (@nikki_parrotte) Last week, I represented CRT/tanaka at Ragan’s PR Best Practices Summit at the Newseum in D.C. As can be expected from a Ragan event, the venue, the people and the presentations were excellent. (Thanks, @MarkRaganCEO!) Here are just a handful of the best practices as preached at the 2012 PR Best [...]

Super Bowl of (Social) Marketing

By Mike Mulvihill As a marketer and consumer, I eagerly await the bevy advertising’s best spots that launch during the Super Bowl each year. While I don’t always have much interest in the game (alas, I am a Jets fan so it has been a while since I’ve had a dog in this fight), the [...]

Google+: Where’s the Beef Wellington

By Jason Stemm @NYCubsFan I’ve been on Google+ for over a month now. I was intrigued when people like Chris Brogan and Robert Scoble made the switch. As they quickly discovered, it offers great opportunities for sharing and discussion. I have found slower adoption in the food niche. Access is still limited, and many that [...]

Weibo Out-Socials Socialism

by Mike Mulvihill Isn’t it interesting how social media empowers people in socialistic countries where the government neither protects nor encourages a free press? On July 30, China Media Project Director Qian Gang delivered a radio address to the journalists of China and Hong Kong. His remarks highlighted the remarkably candid, bold and broad coverage [...]

Social Media Juggernaut Rolls On

by Mike Mulvihill Some days, the marketplace just spews out interesting mile markers about social media and the steroid-infused future of social media (i.e., mobile social media). Here are a few or the more strategically significant tidbits from the past several days: · Nearly half (43 percent) of all businesses have used social media networks [...]