3 Ideas to Drive Online Community Engagement

THE BOOZE BIN By Pia Mara Finkell (@piamara) I’ve had engagement on the brain lately. Social media campaign goals might have once focused on growing online communities, but now our focus is mostly on engaging this community. Who cares how many people like you on Facebook if you’re just shouting from the rooftops into the [...]

Twitter Parties and Tweet Chats: What’s All the Talk About?

By Jenn Riggle Twitter may be all about conversation, but sometimes it seems like companies are just talking to themselves. That’s why more and more, companies are looking to Twitter parties and tweet chats to change this dynamic. But what’s the difference? At first glance, they look a lot alike. But we all know appearances [...]

CIOs Are Sticking Their Heads in the Sand by Blocking Social Media

  By Jenn Riggle There’s a myth that ostriches stick their heads in the sand when frightened. Come to think of it, CIOs are doing the same thing when they block social networking sites. An October 2009 survey released by IT recruitment firm Robert Half Technology reported that over half of U.S. workplaces block social [...]

Buzz Meter: ammado

Now that the holidays are over, it doesn’t mean the spirit of giving is over. ammado is a global community platform of nonprofits, socially responsible companies and engaged individuals dedicated to bring about positive social change through the power of the internet. ammado was founded as a mission-based, for-profit enterprise in Dublin in 2005. In [...]