5 Social Media Marketing Rules “Orange is the New Black” Teaches Us (*Spoiler Alert*)

Although providing weeks (or days or maybe just hours) of enjoyment, season two of “Orange is the New Black” (OITNB) is more than just a series to relax with (or binge on) after a long day. Each character, event, and plot provides some interesting insight into the world of social media marketing. If you’re one [...]

New Research: Search Marketing Vs. Social Media or Search + Social Media?

By Priya Ramesh (@newpr) Consumers Increasingly Use Search + Social to Make Buying Decisions A new report from GroupM and comScore indicates that search engine marketing and social media combined has a huge impact on consumers’ purchasing decision online. It’s worth reading the entire report to understand how SEO and social are interdependent in driving [...]

Three Telling Signs Your Agency is a Social Media Quack

By Priya Ramesh   This blog post is inspired by a conversation I had with a Senior VP of Communications at a national non-profit who is testing the social media waters and asked me, “So what are some red flags I should be looking out for while I scout around for a social media consultant [...]