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#HigherEd Recruiting on Snapchat

Recruiting prospective students requires creating a few things: a fun on-campus experience, a beautiful website and…a compelling Snapchat story? Different types of brands, from Goldman Sachs to Nordstrom, are tapping into the platform, and the time is right for colleges and universities to explore Snapchat, too. Why? The time young people are spending on Snapchat […]

Congratulations. You survived the Great Instagram Upset of 2016. Now what?

It’s officially been one week since the world stopped to freak out about something of mild importance to all of internet-kind – Instagram’s impending algorithm update. If you hadn’t heard about it until now, you either a) don’t have an Instagram account or b) don’t work in PR. On second thought, even those two can’t […]

3 Reasons Why Content Marketing is the Right Approach on Social

Consumers see 3,000 to 20,000 ads and brand messages per day, resulting in 86% typically ignoring online advertisements. This banner blindness phenomenon signifies how most of us are able to effectively tune out the bombardment of web ads. The truth of the matter is, nobody really cares about your marketing. So how do you get […]

Facebook Notes Update – Gettin’ Bloggy Wit It

Facebook Notes

Remember Facebook Notes? Eh, maybe. Personally, the last time I used them was when I moved away from Charlottesville in 2009 and made a list of the restaurants I wanted to hit before I left town. That was right as mobile usage started to climb, and Facebook became a hub for iPhone photos and instantaneous […]

Do You Want Fries With That? 6 Steps For Going “Viral” (aka Someone take away my social media license, I just used the term “viral”)

The Big Mac. The Whopper. Two titans of the burger industry. Never has there been a bigger rivalry – two warring peoples living in one great nation. Will the war ever end? That’s the question Burger King posed this week to competitor and reigning burger giant, McDonalds. It was about the burgers…but not really. Really, […]

Don’t Shoot the Messenger: How Brands are Infiltrating Mobile Messaging Apps

Mobile Messaging apps barely existed five years ago. In fact, Blackberry Messenger stood alone as the only non-SMS platform available for quite some time. Today, MMS is an industry measured in BILLIONS – billions of dollars, billions of users. Just let that sink in for a moment. From WhatsApp and WeChat to Hangouts and Facebook […]

Developing a Personal Brand on a Global Stage

I was in sixth grade the first time I remember anyone talking to me about Internet safety: “Do not EVER, put any personal information on the Internet. Don’t give out your real name. Never give out your address, or your birthdate or any other personal information. The Internet is dangerous.” To be fair, they were […]

5 Social Media Marketing Rules “Orange is the New Black” Teaches Us (*Spoiler Alert*)

Although providing weeks (or days or maybe just hours) of enjoyment, season two of “Orange is the New Black” (OITNB) is more than just a series to relax with (or binge on) after a long day. Each character, event, and plot provides some interesting insight into the world of social media marketing. If you’re one […]

New Research: Search Marketing Vs. Social Media or Search + Social Media?

By Priya Ramesh (@newpr) Consumers Increasingly Use Search + Social to Make Buying Decisions A new report from GroupM and comScore indicates that search engine marketing and social media combined has a huge impact on consumers’ purchasing decision online. It’s worth reading the entire report to understand how SEO and social are interdependent in driving […]

Three Telling Signs Your Agency is a Social Media Quack

By Priya Ramesh   This blog post is inspired by a conversation I had with a Senior VP of Communications at a national non-profit who is testing the social media waters and asked me, “So what are some red flags I should be looking out for while I scout around for a social media consultant […]