Social Media for Social Causes Study: The Results

Here’s an exerpt of a Mashable post that Beth Kanter, Qui Diaz and I wrote about our Philanthropy 2.0 research… While the social web has been a fantastic place for nonprofits to harness the long tail of giving with movements like Twestival and the Case Foundation’s Giving Challenge, high dollar donor cultivation has not been [...]

Let Them Be Heard

Our “Social Media for Social Good” class this week is on the two-way communications paradigm that is at the heart of social media. There’s no greater way to bring that discussion to bear than the Cluetrain Manifesto. This epic book captures social media’s essence in a bottle, and is often passed over by communicators, and [...]

The Nature Conservancy Protects Natural Ecosystems Online

The Nature Conservancy is the leading conservation organization working around the world to protect the natural ecosystems that plants and animals need to survive. With over a million members, The Nature Conservancy has protected more than 119 million acres of land and 5,000 miles of rivers worldwide. Evan C. Parker, the Manager of Digital Membership [...]

Connecting GlobalGiving to Online Media

GlobalGiving connects you to the causes and community-based projects you care about through their online marketplace. Joan Ochi, the Director of Marketing Communications and Robert Dubois, a Marketing Associate who provides support to the organizations online social media strategy, share how GlobalGiving uses direct marketing to encourage people to donate to the causes they support. [...]

World on Fire

Today marks the 60th Anniversary of the UN’s Declaration of Human Rights, the day after the 60th anniversary of the UN’s pact to end genocide. To commemorate the Human Rights pact, bloggers throughout the world are discussing their first human rights memory of import.  And because so much of our work at the agency involves [...]

Crisis Communications for the Social Web

Crisis Communications on the Social Web View SlideShare presentation or Upload your own. (tags: social media) The reality of business is that crisis happens. Whether it’s cyanide in your medicine, your inability to get airplanes off the ground, or a financial implosion, companies inevitably face difficult, even life threatening situations. Those situations demand crisis management [...]

A Better Place

“Our mission is to break the world’s oil addiction.” Compliments of September’s Wired cover story, I learned of Shai Agassi’s phenomenal start-up Better Place. An admirable mission as Green is my number one current cause. And social causes have rapidly become critical professional matters for those of us writing on the Buzz Bin. Shai (see [...]