The End of the Smartphone As We Know It

The cold March wind swept across the old streets crisscrossing historical industrial structures and warehouses near Old City Manchester in Virginia. On my bike, I had to fight to keep my balance in the wind. It started raining again. At that instant, I was conveniently crossing railroad tracks under a bridge. While I waited for [...]

iPads and Electronic Medical Records: Are they ready for prime time?

By Jenn Riggle Information is power – especially when it comes to helping people make better decisions about their own health. This explains why health information is one of the most popular subjects people search for online. The challenge is that while doctors believe that mobile technology and iPads can play a beneficial role in [...]

Doctors Who Skype: Renegades or Heroes?

By Jenn Riggle Everyone’s talking about Skype – even physicians. Not only did Microsoft recently purchase the Internet telephone and video calling service for $8.5 billion, but new research reports that 7 percent of physicians are using videoconferencing technology like Skype to chat with their patients. And while videoconferencing has been around since the 1960s [...]

Dodging Tornadoes? Sometimes You Want to Receive a Text Message While Driving.

By Jenn Riggle In a world where we’re constantly connected, sometimes you can get out of touch. I learned this first-hand when driving to Disney World in April. We were stuck in bumper-to-bumper traffic on I-95 in North Carolina, and my 12-year-old daughter was serving as the car’s deejay, playing different songs on my iPod. [...]

With QR Codes, Hospitals Are Finding It’s Hip to Be Square

By Jenn Riggle While hospitals haven’t embraced location-based services like Foursquare or Facebook Places, they’re moving forward with their mobile strategies by using QR codes and creating mobile websites. QR or “Quick Response” codes have been around for a while, but they’ve only recently gained mainstream acceptance and seem to be popping up everywhere – [...]

Hospitals are Making a Mistake in the Delivery Room – Even If It Isn’t Caught on Camera

By Jenn Riggle While some hospitals are embracing social media and posting videos on YouTube and Facebook, others are taking a step backward. Families have taken photos and videos in the delivery room for decades. But a recent New York Times article revealed that there are a growing number of hospitals that are barring parents [...]

CIOs Are Sticking Their Heads in the Sand by Blocking Social Media

  By Jenn Riggle There’s a myth that ostriches stick their heads in the sand when frightened. Come to think of it, CIOs are doing the same thing when they block social networking sites. An October 2009 survey released by IT recruitment firm Robert Half Technology reported that over half of U.S. workplaces block social [...]

Hospitals Can Have a Mobile Strategy Without Developing an App

By Jenn Riggle The popularity of the iPhone and Droid phones are being driven by people’s desire for features and functionalities – and for easy-to-use mobile apps. Physicians, like everyone else, want to have information at their fingertips, which is why they’ve been so quick to adopt the iPhone (and now the iPad). It’s clear [...]

How Marketers Can Prepare for the Next Wave of Mobile Adoption

By Jenn Riggle There’s been a lot of talk about whether mobile applications like Foursquare and Gowalla are going to be the “next big thing.” But let’s be realistic — it’s going to take years before either of these gain widespread acceptance. Instead, let’s talk about what’s happening in mobile now. When mobile phones first [...]

Social Media May Be The Media Darling, But E-mail Is Here To Stay

By Jenn Riggle We’re seeing the U.S. Postal Service reeling from the impact of social media. Whether it’s the popularity of online bill payments or the movement away from letter writing, “snail mail” just isn’t what it used to be – especially if it means the end of Saturday mail deliveries. You have to wonder [...]