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3 Elements Your Website Needs to Have in 2014

If you plan on launching a new website or redoing an existing site in 2014 you can easily be focused purely on the aesthetics, content management system or markup of the site. Those elements are indeed important but as the web evolves I wanted to highlight 3 really important elements that shouldn’t be absent when [...]

4 Must Have Mobile Tactics for Local Businesses

It seems like for the past three years marketers have been predicting that “this will be the year for mobile.” I’ve stated it but the mobile tsunami that we thought would absolutely flood the market in 2010 has turned out to be a slow leak of new, constant mobile adopters in 2013. We know that [...]

A Quick Tip SEO Guide for PR Pros

As an agency, it’s our job to keep up with the latest SEO guidelines to ensure our outreach complements and enhances our clients’ SEO strategies. Your PR goals should now exceed beyond placements, impressions and awareness-building, and into link-building as well. We use a variety of measures to identify which blogs and sites we’d like [...]

Should your “optimized” site from 2011 still rank in Google

Building rock-solid SEO that stands the test of time. 2011 was was two years ago and in the digital world that is an eternity, in two years time the technology inside your phone, computer, TV, website and just about every other electronic device will be eclipsed by newer, faster, smarter, “better” hardware, software and systems. [...]

Sponsored Blog Posts: 9 Tips to Get More for Your Money

In my last post, I took a look at the evolution of blogger relations and the sponsored post. Since bloggers are not taking pitches for earned content nine times out of 10, sponsored posts are the way to go. The obvious negative here is that you’re paying for the post, which means the era of [...]

Sharpen and Maintain Your Digital Expertise

Own the digital space with these 5 great resources. The digital world is constantly changing and evolving so keeping up with the latest trends and tactics may seem like a daunting task. There are a myriad of publications, websites and resources out there that keep digital experts in the loop. Below are some of my [...]

Can a Simple Google Update Create a Big Impact on PR?

In late July Google quietly made a change to its Unnatural Links Document that has spawned articles claiming that Google has killed PR and it’s now Google vs. PR. What’s interesting about this update is that it seemingly sprawls outside of the SEO community and hits PR. In the past, the webmaster updates and algorithm [...]

Multi-channel PR Campaign? It All Starts with a Digital Strategy

As connected as the digital world is it can often create segmented messages and experiences for you client. The benefits to integrating your marketing efforts are numerous but to fully take advantage of the connectivity that a multi-channel campaign offers I highly encourage the creation of a digital strategy as you begin to plan for [...]

Top 7 Tips to Create a Killer eBook

There are two main types of questions we ask on Google. One is the “instant-gratification” question… “Who was that actor?” “How do I hide a post on my Facebook timeline?” “Where’s the nearest Starbucks?” Google finds the answer, and you’re done. The other is the broader, “life” question. These questions aren’t answered just by reading [...]

Another Sweet Digital Campaign Case Study

A couple of months ago I featured our first sweet case study for Pure Canadian Maple Syrup. We now have another sweet client on our hands that needed some help in the digital frontier. We just wrapped up our campaign for the Florida Sweet Corn Exchange and here is what we did for them. [Update] [...]