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3 Reasons Why Your Site Needs a CDN in 2016

At it’s core, a Content Delivery Network (CDN) is a network of servers across the globe used in an effort to create a fast loading website for site visitors worldwide. The connectivity and speed of a digital experience is an imperative business decision for a brand. Deploying a CDN will positively influence search rankings, aide […]

5 SEO Copywriting Tips

How to write copy that’s friendly to users and search engines. A website’s copy has a huge influence on how a site ranks in Google. The most strategically planned out and well built website could fall flat on it’s face if copy isn’t properly crafted and promoted. With Google wanting valuable content, the role of […]

3 Types of Keywords Needed for Successful SEO and SEM

When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords from these three main buckets below. Each type of keyword has their own pros and cons but wrapping these all together in one solid keyword strategy will yield the strongest results. Generic Keywords Just as […]

The Ideal Content Mix for PR, SEO and Social Media Success

With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content or digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate leads or […]

SEO 101: Why your content isn’t ranking in Google

Client’s ask us “When I Google _______ our site is way back on page 4” or “How come our site isn’t #1 in Google?” There are a variety of technical factors that could cause a site to have ranking issues. Indexing, server speed, hosting, etc. all contribute to a site’s ranking potential. Assuming that the […]

A Content Marketing Strategy that Works – eBook

What was the first thing you did before making your last big purchase? If you’re like most Americans (around 70 percent according to SiriusDecisions), you opened a web browser. No surprise there – of course you’re going to do some online research before making a big purchase! However, many businesses struggle to effectively align their […]

Mobile-Friendly Websites Will Now Rank Better In Mobile Search

It’s official, Google announced last week that they will be updating their mobile search algorithm to include “mobile friendliness” as a ranking signal. From Google: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant […]

How basic on-site optimization can lead to big SEO rewards

In the fall of 2014 we pursued some minor site updates for our North Carolina Sweet Potato client in an effort to help enhance their visibility in Google. With Thanksgiving approaching we knew we wanted traffic to our Sweet Potato content from users who searched for sweet potato-related content throughout the month of November. To […]

3 PR/Marketing Budget Imperatives for Healthcare

It’s fall. That means football season, kids going back to school, the leaves changing colors, and, for many hospitals and health systems, it means the start of budget season. Even if your fiscal year is other than the calendar year, you’ll want to keep reading, or at least save this post in your budget planning […]

How a Website Relaunch Grew Email Subscriptions by 30% in One Month

4 Strategies to Ensure a Killer Site Launch Over the past six months the digital team at PadillaCRT has been working hard on a website refresh for the U.S. Highbush Blueberry Council. Starting with a fresh IA, UX, UI and content we knew that this was a site that the world needed to see. Maybe […]