Combining Paid, Earned, Shared and Owned Media for Sweet Success

Last year was our first foray into digital marketing for Sunshine Sweet Corn. We saw some excellent results with our efforts, won some awards for our work and our client sold a ton of Sweet Corn. Based on that success we knew that digital would continue to deliver solid results. We continued down the digital [...]

4 Must Have Mobile Tactics for Local Businesses

It seems like for the past three years marketers have been predicting that “this will be the year for mobile.” I’ve stated it but the mobile tsunami that we thought would absolutely flood the market in 2010 has turned out to be a slow leak of new, constant mobile adopters in 2013. We know that [...]

Another Sweet Digital Campaign Case Study

A couple of months ago I featured our first sweet case study for Pure Canadian Maple Syrup. We now have another sweet client on our hands that needed some help in the digital frontier. We just wrapped up our campaign for the Florida Sweet Corn Exchange and here is what we did for them. [Update] [...]

Measuring a Display Ad Campaign’s Success

A Look at the Analytics of a Content Targeting Campaign By Jason Poulos (@TheSaganaki) I started working with a new client this past week and in typical web nerd fashion I was curious to see what was going on behind the scenes in the analytics world. I took a look at the website’s history for [...]

New Research: Search Marketing Vs. Social Media or Search + Social Media?

By Priya Ramesh (@newpr) Consumers Increasingly Use Search + Social to Make Buying Decisions A new report from GroupM and comScore indicates that search engine marketing and social media combined has a huge impact on consumers’ purchasing decision online. It’s worth reading the entire report to understand how SEO and social are interdependent in driving [...]