20 Digital Facts That You Need to Know

01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a [...]

The State of Search Engine Optimization and Where It’s Going

By Jason Poulos(@TheSaganaki) My post from last week talked about some digital trends and tactics for 2013 but I didn’t really focus too much on SEO. I talked about a few paid search trends but I wanted to dedicate a full post to really cover where things are headed and the perception of search engine [...]

3 Types of Keywords Needed for Successful SEM

A strong keyword strategy will utilize generic, long tail and broad keywords. These terms should integrate from both a paid search and organic search perspective to maintain a balanced approach to your search engine marketing campaign.

Two Big Reasons Why Your Website isn’t Ranking in Google

Why isn’t my website ranking? Here’s two big reasons why a website isn’t ranking in Google.

Why Number One Rankings in Google are Essential

By Jason Poulos (@TheSaganaki) Answer: Sites Ranked 1-4 in Google have the highest probability of getting clicked The top 4 organic rankings in Google garner almost 2/3’s of all clicks. #1 Result in Google = 36.4% Click through Rate #2 Result in Google = 12.5% Click through Rate #3 Result in Google = 9.5% Click [...]

Google Kills Organic SEO

By Jason Poulos (@TheSaganaki) If you have/own/manage/support a website or blog I’m sure you’ve cracked open Google analytics at least once to see how many visitors your site has received. Some of us might spend more time in the analytics world but at a base level Google Analytics provides some basic solid metrics (visits, page [...]

5 SEO Tips for PR Pros

By Jason Poulos (@TheSaganaki) Not only do consumers rely on search but journalists rely heavily on search engines to do their job. In TopRank’s Journalists Use of Search Survey they found that 91% of journalists, editors and reporters use Google. In a more recent survey, George Washington University found that 100% of the journalists surveyed [...]

The Power of SEO

SEO Results for PureCanadaMaple.com By Jason Poulos (@TheSaganaki) I have touted the power of SEO over several posts now. It truly is a necessary element to your web strategy and should be considered if you are looking to increase visibility through search engines. In my first post, I talked about why SEO should be a [...]

Look Beyond Social Media to Create Website Popularity

By Jason Poulos (@TheSaganaki) In my how a search engine works post I identified that relevance and popularity are the two major over-arching factors that search engines take into consideration when ranking pages. Keywords and all those other fun on-site factors all pertain to relevance but what about popularity? How does a search engine measure [...]

A Keyword Rich Website is a Successful Website

By Jason Poulos (@TheSaganaki) In just about every one of my posts so far I’ve stressed the importance of keywords. As I’ve said before, keywords are the cornerstone of SEO. Without well-crafted and thoroughly researched keywords it’s going to be hard to maximize a website’s exposure through search engines. Think of keywords as search terms; [...]