5 Tips to Ensure Your Organization is Crisis-Ready

By: Guest Blogger, Sabrina Kidwai, APR Over the past few years, we’ve seen several crises take place: Susan G. Komen, Penn State, and more recently with the mayor of Toronto to the players situation with the Miami Dolphins. Some organizations believe that a crisis won’t ever happen to them, but it’s important to realize that everyone will [...]

Implementing a Successful Media Tour: Easy as 1, 2, 3

By: Guest Blogger, Sabrina Kidwai As public relations professionals, we are always trying to find creative ways to get our client covered by the press either through press releases and press conferences to features and special events. However, the state of the media industry, especially with newspapers, is shrinking and reporters are covering more beats. [...]