The Second Screen: Keep it Simple – Jimmy Fallon Gets it Right

Twitter, Facebook, Google, Amazon – these are where most of us are spending our time on the second screen. The second screen is the chronic TV watcher’s dream. Commercials come up? Back to Facebook. Boring plotline? Buy those headphones you’ve been eyeing on Amazon. Plot twist? Talk about it on Twitter in real time. Marketers [...]

The Golden Globes: Why Twitter Works

Twitter and the Golden Globes are like peanut butter and jelly… bourbon and sweet vermouth… grilled cheese and tomato soup…. Awards shows are one of those events that are just meant for social media. And, it’s refreshing. These days the majority of brands are interested in social engagement. Unfortunately, sometimes it can be like fitting [...]

Ski Season! Why Top Resorts are Investing in Mobile Apps

The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been very proactive in embracing the mobile trend, creating apps that help their guests enjoy a more engaging experience on the hill. Let’s take a look [...]

Earth Day: Forget the Big Brands – It Starts with You

Yep, it’s Earth Day. That means all of the big national brands will be giving out tote bags or planting trees… doing some kind of one-off for a slice of the Earth Day buzz pie. As we scan the headlines to see what Coca-Cola and Target are up to this Earth Day, we tend to [...]

7 Tips to Create the Perfect Infographic for your PR Campaign

By, Rosalie Morton (@rosaliemo) Infographics took the PR and content marketing world by storm about a year and a half ago. In case you missed it, an infographic is an visually engaging illustration that brings data and facts to life, while telling a story. Essentially, infographics give jazz hands to what could be boring data.  Very social [...]

Social Media Wins the Election: From Facebook to HootSuite to Drinking Game Infographics

Although the real winner last night was Barack Obama, social media stole the show, providing interesting insight to election stats and answering many of our questions about the election in real-time.

There’s Something About Sangria

THE BOOZE BIN By Rosalie Morton (@rosaliemo) Can you believe we are approaching the end of the summer? Sept. 21 to be exact. Summer can’t come to an end without a nod to the summer staple, sangria. It hasn’t always been like this. Sangria has surged in popularity in the past five years. For a [...]

Easy as ABC: State-Run Liquor Store 101

THE BOOZE BIN By Rosalie Morton (@rosaliemo) When I first arrived in Charlottesville as an undergrad at U.Va., I was flabbergasted that Virginians could not walk into their grocery store and buy liquor. I’d grown accustomed to my dear old Mom and Dad grabbing a bottle of Jack Daniels and setting it in our shopping [...]

The Best of Booze Memes – LOLz!

THE BOOZE BIN By, Rosalie Morton (@rosaliemo) Meme 101 You might not think you know exactly what a meme (pron. MEEM) is… but if you’re reading this blog you do, promise. I think memes are best described through examples. So consider a few of my recent favorites: -         Angelina Jolie’s leg from the Oscar’s -         What my [...]

3 Marketing Tips from Trader Joe’s: A Brand Built on Booze

THE BOOZE BIN By Rosalie Morton (@rosaliemo) As a Pasadena, Calif. native, I have a special place in my heart for Trader Joe’s. The very first store is only a few miles from my house.  I love the “crew” with their Hawaiian shirts, the friendly neighborhood atmosphere, the sample stations, the amazing pre-packaged salads, the innovative [...]