Massive Shift in Wine Industry’s Most Powerful Voice

THE BOOZE BIN By Pia Mara Finkell (@piamara) The blogosphere has been abuzz with chatter and predictions since the most powerful voice (and palate) in the wine industry, Robert Parker, announced this week that he intends to step down as editor-in-chief of The Wine Advocate (TWA) – the powerful wine publication he founded over 34 [...]

Millenials & Moscato: Marketing a shift in palate

By Caroline Helper (@forgetburgundy) For every action there is an equal and opposite reaction. Although there are always other factors at play, this, I truly believe, is the force that drives trends more than anything else. You can see it in fashion, you can see it in food, and you can see it in wine. [...]

Is Personal Brand Dead?

THE BOOZE BIN By Pia Mara Finkell (@piamara) This weekend marked a changing of the guards as the Oprah of the wine world, Robert Parker, tapped one of his core writers, Antonio Galloni, to review California wines for The Wine Advocate. While his personal brand left its irrevocable mark on the wine industry, this move [...]