Why #FollowFriday is Key to Social Media Engagement

By Jenn Riggle Social media is a lot like high school. People striving to prove their popularity by counting fans and followers. But what should you do if you’re sitting at the popular table and no one’s talking to you? This seems to be a challenge a lot of organizations are facing. It’s hard to [...]

How Not to Become a “bot” When You Retweet

  By Jenn Riggle Imitation may be the best form of flattery – or it can be a sign of laziness. I’ve written before about why it’s important to retweet other people’s posts on Twitter. Not only does it give credit where credit is due, it helps show you’re not a robot or RSS feed [...]

No Pain, No Gain: Lessons Learned From My Year With Twitter

By Jenn Riggle The end of the year is a good time for reflection. And since Christmas Eve marks my one year anniversary on Twitter, I thought I’d write about the tips and tricks I’ve learned about the social network over the past year: Three is a Magic Number: Like exercise, walking your dog and [...]

Why Hospitals Need to Retweet

by Jenn Riggle I read a great article by Brian Solis this week about the science of retweets. The article got me thinking about why hospitals don’t use the Twitter retweet function more often. According to Ed Bennett’s most recent list of hospitals engaging in social media, 297 U.S. hospitals have established Twitter accounts. Yet [...]