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5 tips for building a newsworthy opinion poll (a glass of Scotch might help)

Marketing and communications professionals love, LOVE having proprietary data to use.  For us, data is transformed into brand positioning, front page headlines, lead generation, thought leadership, engaging content and more.  A research project chocker-box full of cross-tab data and qualitative insights is a pot of gold at the end of magical rainbow for a creative [...]

The Secret behind Craft Beer’s Media Success

When it comes to media darlings, reporters tend to give David (craft beer) more ink than Goliath (Anheuser Busch and the likes). There are many possible explanations for this phenomenon, ranging from “craft beer is more authentic” to “everyone loves the underdog.” Here is my theory: the media loves geeky stories, and craft beer brands [...]

New Research: Do Industrial Pros Use Social Media?

IHS GlobalSpec recently released research findings from its annual survey of technical professionals in the industrial sector. Overall, the findings don’t reveal anything too earth shattering – social use continues to increase, but overall time spent on social for work purposes remains relatively low. However, there were a few key points worth paying attention to [...]

How to Get Complete Strangers to Reveal Their Deepest Secrets

(a.k.a. How to Conduct a Great Research Interview) So many of us have to conduct interviews as part of research. It’s one of the most important parts of the research process in many projects, especially when we do corporate branding here at PadillaCRT. I like to say that we never “invent” brands, but instead “discover” [...]

Bringing Data to Life: How to communicate food & nutrition research to gain media attention

Co-authored by Joanne Tehrani, RD As marketers of food and beverage products, we often have the privilege of communicating newly published research with implications in consumer health and nutrition. When the research is sound, and the messaging effective, this can make a major impact on awareness and behavior. Look at blueberries –awareness of their health [...]

3 Things to Research Before You Pitch a Guest Blog Post

Utilizing guest blog posts to help market your content and improve search rankings. From both a PR and SEO standpoint pitching and reaching out to bloggers has been a trend over the last several years. With over 77 percent of internet users reading blogs it’s a natural place to pitch our client’s story. “Blogger relations” [...]