5 Crisis Management Tips Learned from March Madness

This is a refresh of a previous blog post. I’ve come up with a few more insights about the parallels between crisis management and college basketball. Forget the Super Bowl or the World Series. For me, the most exciting time in sports is March. That’s because it’s almost time for college basketball’s March Madness! I [...]

Does Livestrong Need a Name Change To Remain Viable?

By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth [...]

A Charge to Communicators: Choose Your Words Carefully

By Emily Lacy (@emstheticket) In expressing ourselves to others, there might not be anything more important than words. We created them so we could literally voice our thoughts and feelings to one another. In a world of grammar police, 140-character text boxes and posts that only count if others take notice, it is very easy [...]

Turning a Communications Crisis into an Opportunity

By Catherine Gryp (@cgryp) As more than 67 million Americans watched the presidential debates last Wednesday night, former governor Mitt Romney ignited a social media firestorm when he expressed his views on federal funding of PBS: “I’m sorry, Jim, I’m going to stop the subsidy to PBS… I like PBS, I love Big Bird. Actually [...]

What Lance Didn’t Say

By Mike Mulvihill Late last week, Lance Armstrong ceded his multi-year fight with the United States Anti-Doping Agency (USADA). “There comes a point in every man’s life when he has to say: ‘Enough is enough.’ For me, that time is now,” Armstrong said. “I have been dealing with claims that I cheated and had an [...]

Strong Brands Support Strong Reputations

By Debbie Myers (@debamyers) This article first appeared, in part, in HBAdvantage, a newsletter of the Healthcare Businesswomen’s Association. With healthcare reform driving increased scrutiny of hospitals and providers by the government, insurance companies and consumers, the importance of managing corporate reputation is a topic that has reached the C-suite. However, many organizations do not have [...]

10 Do’s and Don’ts of Corporate Responsibility

By Emily Valentine (@ebvalentine) While some companies still see corporate responsibility as fluff, increasing evidence that responsible brands perform better financially than their less-responsible peers means the skeptics are becoming fewer and farther between. I recently completed an inter-office tour with my CR-expert colleagues to foster dialogue around this topic. The goal of our tour [...]

The Annihilation of the Penn State Brand

By Sam Lantor Note: The recent events at Penn State University have shattered the image of the school’s legendary football program and its storied coach Joe Paterno. The impact on the university’s reputation will be felt for years to come and will impact more than athletics. Following is a blog post from one of CRT/tanaka’s [...]

5 Google Alert Tips to Help Monitor Your Client’s Reputation

By Jason Poulos (@TheSaganaki) At face value Google Alerts comes across as a simple single purpose tool that’s only good at monitoring the web for new content. With a little bit of tweaking you can do a lot more with Google Alerts to help monitor your client’s web property, reputation and content. Monitor Your Client’s [...]

JCPenney’s Rebranding. The “New,” New Coke

By Kelly O’Keefe (@kellyokeefe) It was a rare moment in the history of retail branding. Two giants in the field had come together to forge a new path for a tired old brand. Their approach was well researched and brilliantly executed with flourishes of creative genius. So why has it been such a complete failure? [...]