5 Steps to Nail Every Media Interview (Step 5: Practice – Out Loud!)

We’ve reached the final step in my five-step process for nailing every media interview. If you need a little refresher on how to “identify the money question and write the quote,” re-read step four on the Buzz Bin. The primary purpose for step five is to address the wing-it challenged problem. In 20 years of training, I [...]

The Art of Presenting: 10 Tips for Creating and Delivering an Exceptional Presentation

By Sam Cox (@samanthamcox) Presentation. A single word that makes many people – including even some PR professionals – shudder. Over the past few months, I’ve had the pleasure of assisting Brian Ellis during several client presentation trainings. Brian leads our media, communication and crisis training work at CRT/tanaka, and every time I leave one [...]