Media Making Moves: Insights from Communications CockTALE Club

Recently, we hosted the fourth installment of PadillaCRT’s Communications CockTALE Club – our combination think tank/drink tank that brings together corporate communications professionals, compelling topics, culinary and cocktail fare. Our guest speaker, Star Tribune Editor and Senior Vice President Rene Sanchez gave attendees a peek under the hood of Minnesota’s leading news gathering operation. For [...]

Bye, Bye, Foodie: 5 Reasons Why This Word Needs to Just Go Away

I work in public relations. I classify groups of people and then determine the best way to communicate with them for a living. Literally, it’s my job. But I hate being classified. Technically, I’m a Millennial. But I refuse to think every Millennial-based stereotype applies to me. And, yes, my voter registration card technically identifies [...]

Don’t be generic (or tragic) like this brand video

These days, a company’s brand is just as if not more important than its products. And, a trend has emerged where we are seeing a whole lot more brand advertising in videos designed to emotionally connect consumers, wherein companies small and large don’t really attempt to sell anything. They just hope viewers will connect with [...]

PadillaCRT rolls out new branding: Agency aims to help clients articulate and achieve their purposes

MINNEAPOLIS – Feb. 10 – PadillaCRT today unveiled its new brand identity, aimed at helping clients understand and articulate what drives them, then channeling all the agency’s efforts toward achieving their purposes. The new brand is the culmination of a process that began when Padilla Speer Beardsley acquired Richmond-based CRT/tanaka to form PadillaCRT last September. [...]

Our Purpose: Helping You Achieve Yours

Valuable brands have one thing in common: they take us to a place beyond products, pricing, promotions, processes and even people. Yes, they deliver on these attributes. But they also tie themselves to deeply held convictions. Their every interaction is an expression of brand strength. At PadillaCRT, we are building a brand that is respected [...]

The Golden Globes: Why Twitter Works

Twitter and the Golden Globes are like peanut butter and jelly… bourbon and sweet vermouth… grilled cheese and tomato soup…. Awards shows are one of those events that are just meant for social media. And, it’s refreshing. These days the majority of brands are interested in social engagement. Unfortunately, sometimes it can be like fitting [...]

Long Lead Pitching: A Strategic Waiting Game

When it comes to long leads, there are two main types you’re likely to come across: trade and consumer. The type you’ll be pitching often depends on the client; if you have a B2B client, trade is often a good bet. Those clients who are primarily B2C will likely prefer consumer magazines. Ultimately, it depends [...]

Amazon Prime Air: A Naughty or Nice Idea?

“It’s beginning to look a lot like Christmas. Everywhere you go!” One sure-fire way to know that the holiday spirit – or rather holiday consumerism – is in the air is by the volume of “brown paper packages” showing up on doorsteps and in office mailrooms all across the country from Zappos, Rue La La,  [...]

2013’s Big Moments in Health PR

By Liz Rea and April Sciacchitano 2013 is coming to a close, and it’s been quite a year for health news and communication. A lot of great (and not so great) things happened in health this year, and we made it through the year despite the government breaking, er… shutting down.  In case you missed [...]

BuzzLine Contest – Halloween Hit or Miss

Welcome to the end of the work week and the BuzzLine, PR’s favorite six-word contest. And this week, its spookiest, too. Halloween is just around the corner. Are you dressing up for a party, or to take the kids trick-or-treating? Many will look to Hollywood for inspiration and earn rave reviews. And many will not wear [...]