Facebook’s EdgeRank Changes Put More Pressure on Brands to Engage Better

By Priya Ramesh (@newpr) Back in September, Facebook made some changes to its EdgeRank (Facebook algorithm to organize the massive amount of activity generated by people, pages and apps and to decide what stories to show whom), which reportedly decreased brand engagement levels to an all time low. The King of Social Networks also has been accused [...]

Stop, Pause and Do a Reality Check on Your Marketing Plans for 2013

By Priya Ramesh (@newpr) A couple of weeks back I was addressing an audience of senior marketing, PR, communications leaders at the PR News Social Media Measurement Summit in New York City. As I listened to all the speakers and the water cooler conversations, there was one consistent theme that emerged: WE ARE ALL IN [...]

88% of Consumers Unlikely to Buy from Brands that Ignore Their Complaints Online

By Priya Ramesh (@newpr) I have a friend (who shall remain anonymous on this post) who happens to be a very successful blogger and someone whose tweets and online comments are taken very seriously. She also happens to be one of those customers that depending on how your company responds to customer complaints on social [...]

Are You Ready? The Next-Generation of Shoppers Demand an “All-Channel Digital Experience”

By Priya Ramesh (@newpr)   I don’t know about you, but I definitely find myself shopping more and more online than spending my weekends driving to and from a shopping mall, dealing with crowded parking lots, long lines at the billing stations and a grouchy husband who would rather sit at home and watch sports [...]

How to get the best out of your PR agency?

Five Tips to Best Manage PR Agencies By Priya Ramesh (@newpr) Time and again, I see journalists, new age marketers bash up on all the foolish things we PR professionals do.  When I say “we,” I am not referring to me or my awesome team @CRTTanaka, I am speaking on behalf of all PR agency professionals [...]

London Games Perceived as “Most Conversational Olympics”

By Priya Ramesh (@newpr) Are you feeling the excitement? I mean ARE YOU FEELING OLYMPICS? July is here and in just 25 days, more than 4 billion people are expected to watch the London Olympics (Source: eMarketer). That’s 4 billion people who have access to smartphones, tablets, PCs, laptops, Facebook and Twitter. TV will still [...]

Dear PR Interns, “You Are Not Special,” Make Your Internship Count

By Priya Ramesh (@newpr) Five Things to Keep in Mind during Your PR Internship Every summer, CRT/tanaka brings in a new batch of interns from renowned communications and marketing programs at leading universities like James Madison University, Virginia Tech, George Mason University, University of Pennsylvania and the like. We take our summer internship program pretty [...]

What can we learn from General Motors pulling $10M ad spend from Facebook?

By Priya Ramesh (@newpr) A week before the big Facebook IPO, General Motors (GM) announced that the company was going to pull off its $10M display ad budget from Facebook. GM marketing chief Joel Ewanick told the Wall Street Journal that GM “is definitely reassessing our advertising on Facebook, although the content is effective and important.” GM will [...]

Facebook’s New “HIGHLIGHT” Feature Leaked

By Priya Ramesh (@newpr) Facebook’s new “HIGHLIGHT” feature leaked in New Zealand TechCrunch calls it “Reckless New Ads Test” At the Facebook Marketing Conference in Feb, Brian Boland, Director of Product Marketing, Facebook revealed that the average news feed story from a user profile reaches just 12 percent of their friends. Business Pages meanwhile only [...]

Understanding Online Habits of Social Moms

By Priya Ramesh (@newpr)  Sat, May 13th is Mother’s Day and several consumer brands are busy finalizing their campaigns this week to win the attention of moms  who now control $2.1 trillion in household spending (Source: Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media and Technology). Oh and new moms on an average [...]