Once Upon a Brand: 4 Tips to Telling Your Story

“The best brands are built on great stories.” – Ian Rowden,   Chief Marketing Officer, Virgin Group A brand story is more than content and a narrative. It goes beyond text on a website, brochure or a presentation. It’s more than a logo, color palette, packaging, and business cards. Everything you do, how well you do [...]

5 Tips For Working with Freelance Writers

A report by the Pew Research Center’s Project for Excellence in Journalism estimates that newspaper employment is down by 30 percent since 2000. By comparison, The American Society of News Editors states that the number of newspaper reporters and editors was at its highest in 1990. I certainly felt the decline walking through the rows [...]

5 Tips for Making the Most of Your Celebrity Endorsements

Learnings from the Sundance Film Festival You’ve probably realized by now that we’ve hit the core of awards season, where we find water cooler talk (or in our New York office’s case, kitchen talk) centered around ‘how gorgeous did so-and-so look last night?!’ and ‘I cannot believe that movie didn’t win!’ Or even, ‘how funny [...]

3 Tips to Building a Media List that Won’t Spam Journalists

We hear it all the time: journalists are inundated with blind pitches from public relations professionals every day. On the other hand, PR professionals may say they don’t have enough time to build targeted media lists. Especially for junior PR practitioners, we need to find a balance between being efficient and dedicating time to finding [...]

Youtility: Be a farmer, not just a hunter

My colleagues and I recently attended the Hampton Roads American Marketing Association luncheon with guest speaker Jay Baer. The New York Times best-selling author and president of the marketing consulting company, Convince & Convert, spoke to the crowd about his concept of Youtility, the shift away from selling towards providing useful information and help to [...]

3 New Year’s Resolutions to Keep it Fresh: Inspiration for Wine Advertisers

It’s a new year — the perfect time to create fresh, inspiring goals for your advertising campaign. If you are a seasoned advertiser, you know the challenges of making your brand stand out among a sea of wine bottle ads. Take a peek at any wine publication or website…it’s a sea of the same. Given [...]

5 Festive Database Marketing Tips for a Prosperous New Year

It’s Christmas Eve…so what are you doing reading a blog? Shouldn’t you be wrapping presents, drinking wine and preparing for Santa’s arrival? Well since you ARE reading (thank you!), let’s talk about database marketing to your customers in 2014. Sounds fun, right? In any database marketing campaign, we know there is always room for improvement. [...]

Long Lead Pitching: A Strategic Waiting Game

When it comes to long leads, there are two main types you’re likely to come across: trade and consumer. The type you’ll be pitching often depends on the client; if you have a B2B client, trade is often a good bet. Those clients who are primarily B2C will likely prefer consumer magazines. Ultimately, it depends [...]

Amazon Prime Air: A Naughty or Nice Idea?

“It’s beginning to look a lot like Christmas. Everywhere you go!” One sure-fire way to know that the holiday spirit – or rather holiday consumerism – is in the air is by the volume of “brown paper packages” showing up on doorsteps and in office mailrooms all across the country from Zappos, Rue La La,  [...]

Ron Burgundy: Unwrapping Paramount’s Marketing Brilliance

As PR professionals, we all know how difficult it is to make noise in the media, especially during the holiday season. So when we see a campaign that makes a public splash in all the right ways during this busy season, we pay attention and take note. The holidays are a time to be merry, [...]