Click & Share: Why Things Like #AlexFromTarget Go Viral

First things first: I think #AlexFromTarget is the stupidest hashtag of the year, maybe even the decade. When I first saw this excessively shared photo, I curiously googled the hashtag, hoping to find that #AlexFromTarget was secretly Justin Bieber trying to make amends. I read and I reread article after article only to find that [...]

Native Advertising? Been Doing it for Years…

NativeAdvertising

I was fairly stunned when I read an article in Mashable last week that touted “native advertising” as one of the Top 5 Trends from Advertising Week 2014 in New York.  Guys, that bus has left the station and odds are, your PR agency is driving it. We might not have been calling it “native [...]

3 ways PR pros can help journalists

Working in a 24/7 news world brings many opportunities for public relations practitioners looking to place stories and journalists looking to tell their stories. However, the race to be the first to tell a story often positions these professionals to compromise accuracy. At the recent annual meeting of the Society of Professional Journalists, accuracy in [...]

3 PR/Marketing Budget Imperatives for Healthcare

It’s fall. That means football season, kids going back to school, the leaves changing colors, and, for many hospitals and health systems, it means the start of budget season. Even if your fiscal year is other than the calendar year, you’ll want to keep reading, or at least save this post in your budget planning [...]

Content Mapping – From Awareness to Purchase

All customers – consumers and business buyers alike – follow a process for decision-making, consciously or unconsciously. Simply put, this process includes stages of awareness, consideration and purchase. Effective communications programs address all three of these stages, with the ultimate goal of moving customers to select your product or service. Here’s how to map your [...]

Phone Calls to Reporters Aren’t Dead

….Successful Media Relations Comes From a Strong Story   Some PR commentators recently have declared that  the telephone is dead as a media relations tool. The digital age, they say, has delivered more effective ways to contact reporters and convince them to cover a story idea. I say they’re wrong. My proof: Our team’s record [...]

3 Reasons Brands Are Frightened by Hispanics

In New York, more than 18% of the population is now made up of Hispanics, more than double what it was in 1980.[1],[2] Compounded with the growth of this population among the entire United States, we can see we have a massive evolution on our hands. Similar to the expansion of the Hispanic demographic are [...]

Are you calling me a liar?

Do you believe what you are told? Most Americans don’t. According to Gallup, sixty percent of Americans have little or no trust in the mass media to report the news fully, accurately, and fairly. The distrust doesn’t stop there; Americans are less likely to perceive large industries as “generally honest and trustworthy,” according to a [...]

The School of Gaga – 5 PR lessons we can learn from Lady Gaga

Mouths agape, my sister and I watched as a man sporting a pair of meticulously crafted angel wings with a six-foot wingspan nearly knocked out a security guard with his left wing and was escorted out of the concert venue. At that moment we knew we had come to a special place. For my 18-year-old [...]

Consumer Product Claims in 3D Are Lost on Me

Recently I found myself in my neighborhood mom and pop pharmacy scanning the feminine care products aisle. You see, it was a big day in my household. My tween daughter got her period. Knowing she wasn’t ready for Period Products 201, I knew I needed to get the right supplies for this moment. Scanning the [...]