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Using Podcasts in Healthcare Communications

Last week, my colleague, Liz, and I had the pleasure of visiting the Hampton Roads American Marketing Association for a presentation titled, “How Marketers Can Win with Podcasts.” The speaker, Douglas Burdett, is the principal of Artillery, a B2B marketing agency in Norfolk and host of The Marketing Book podcast. His weekly podcast, which became […]

How to build a top-notch global marketing team

When I went to school for international studies, my professors never talked about how business teams functioned across global markets. It was simply a matter of mastering linguistics. However, the reality is that cultural differences can create business challenges that get in the way of doing great work. At the request of Felicity Carter, editor-in-chief of […]

Wine for Everyone!

Here we are at the end of the year, and 2016 is knocking on our door. Everyone has their mind on the holidays and enjoying festivities with friends & family. But savvy media consumers also know this is the time when everyone and their mother recap the past year and anticipate trends for the coming […]

3 Key Learnings from this Season’s Best Holiday Social Media Promotions

REESE'S celebrates trees of all shapes and sizes. It's not what it looks like, it's what it tastes like. pic.twitter.com/8KURar00UX — REESE'S (@ReesesPBCups) December 2, 2015 The holidays are upon us, and that means social media campaigns and promotions are in full swing from the big brands. From just the basics, to truly keen thinking, […]

#BuzzLine Contest: Wrap up the Holidays in Six Words

Many people approach the holiday season excited about a few weeks of rest and relaxation. For them, things slow down at work or school, and they immerse themselves in holiday cheer as they rejoice with friends and family. What a beautiful sight – loved ones relaxed around a crackling fireplace, sharing nostalgic tales over a […]

Serving up Seasonal Libations – Q4 Marketing Trends in the Beverage Industry

Thanksgiving has barely arrived, yet it seems everyone’s palate is already preparing for the December holiday season. In this time of harvest, you might think pumpkin spice would still reign supreme over all other flavors. But while it seems like only yesterday we were discussing the popularity of pumpkin-flavored everything, consumer demand is driving a […]

Disrupting the Digital Wine Communications Community

Two weeks ago, I was one of six speakers recruited to Plovdiv, Bulgaria to inspire and to challenge how Digital Wine Communications Conference (DWCC) participants see the world. The goal of the DWCC’s Disrupt! Wine Talks is to present new ideas in a high-energy format: one word, one speaker with a microphone and eight minutes. The sessions […]

The Buzz on Beer Growth

Football season is upon us and I am inevitably thinking about beer.  Beer & football go together like peanut butter & jelly, like Cheech & Chong.  Football means big business for beer brands, and PR professionals should have brews on their minds as well. Take advantage of halftime to “tap” into these three beer trends […]

Stop Giving Away Work for Free: The Real Critical Issue That Came Out of the PR Council Critical Issues Forum

Wanting to hash out the critical issues in any industry is a lofty goal, but I think we unintentionally hit gold at last week’s Critical Issues Forum. The agenda boasted topics ranging from how to differentiate influence from popularity, what is going on inside the minds of CMOs, how the client/agency relationship is evolving, where […]

Facebook Notes Update – Gettin’ Bloggy Wit It

Facebook Notes

Remember Facebook Notes? Eh, maybe. Personally, the last time I used them was when I moved away from Charlottesville in 2009 and made a list of the restaurants I wanted to hit before I left town. That was right as mobile usage started to climb, and Facebook became a hub for iPhone photos and instantaneous […]