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The Ideal Content Mix for PR, SEO and Social Media Success

With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. Just about every SEO expert, content or digital marketer should agree with the age old “content is king” statement. It’s no secret that if you want to rank in a search engine, generate leads or […]

Report from TEXSOM: Top Beverage Trends

Attending TEXSOM has been on my bucket list, and this year, I finally made it. In its 11th year, the 2015 conference brought together more than 1,000 attendees, including roughly 25 percent of all industry pros who have earned the title of Master Sommelier. Below are five takeaways from the “BevLab: Ideas and Issues in the […]

Top 3 Tips to Grow your Instagram Followers

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You think Instagram is the way to go for your business. You’ve identified your target audience and you’re starting to work on your platform strategy. Growing your followers is going to be one of your primary goals, so read on for three easy steps to get started. 1)      Thoughtful Content – Instagram is not just […]

3 Things I Wish Journalists Knew About Me

Those of us in media relations roles are regularly reminded of the significance of better understanding journalists. We need to do our homework – research what they write about, learn their interests, pinpoint their niche. It’s important for us to engage with them, follow them on social media, build relationships. It’s essential that we understand […]

3 Easy Facebook Insights Tips to Boost Engagement

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Social media is the only place where you can interact with your brand’s advocates (and not-so-advocates) in real-time. But before you can engage effectively, you have to take a look at your page’s analytics. Here are three easy tips to improve your brand’s Facebook engagement by spending a little time in Facebook Insights. 1)      Know […]

Terminate the Robo-Writers

Striking out with media pitches? Blogging to the sound of crickets? Maybe your readers think you’re a robot. Robots, it seems, are infiltrating the ranks of real, live writers. A robot “wrote” (a rather rote) news story about a Los Angeles earthquake last spring. The content originator for the earthquake piece is a software algorithm […]

Game On – #HigherEd Gets Serious About Branding

A new report from consultancy mStoner is sure to make some college marketers nervous. Higher education institutions are building brands in a big way, becoming stronger competitors in the arena for prospective students, promising faculty, community attention and alumni contributions. Of 125 chief marketing officers at public and private colleges surveyed, three-quarters report having undertaken branding […]

I’m 30 and I really like Snapchat

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Why would you remotely want to use Snapchat? You send a message and then it’s deleted…  that seems pretty pointless. I used to be familiar with the platform in the sense that I understood the marketing opportunities and followed the trends and changes, but I wasn’t an active user by any stretch. Snapchat had been […]

From Your Cup to the Global Stage: 5 Reasons Why Coffee’s Future is Brighter than Ever

This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s Annual Convention. And, yes, it was just as delicious as it sounds. Between sipping samples from vendors around the globe, I absorbed a lot […]

In Defense of Publicists

Recently I sat across from some restaurant “publicists” at a dinner and as I listened to them and fed them ideas for promoting their client, I was amazed (appalled?) at the lack of understanding. I asked myself, “Does anyone think they can write a release, get it out on PR Newswire and call themselves a […]