6 Lessons Learned from a Career in PR

At the end of this month I am retiring after nearly 40 years in the biz. Retirement is not a word I like to use because it doesn’t really define how we baby boomers are viewing this next stage of life – continued learning, travel, grandkids, exercise, sports and FUN! But, as with any transition, [...]

Managing media relationships: balancing PR team roles

A recent article in Forbes emphasized five things a PR team should consider when evaluating PR success. Beyond crunching numbers, the article calls out relationship-building as the most important. Indeed, striking and forging a healthy relationship with XX on behalf of a brand is golden. These relationships can help PR teams capture coverage, make connections [...]

PR Truths Uncovered By “Bar Rescue”

I see that Jon Taffer has published a book. Taffer is the host of Spike TV’s “Bar Rescue,” which is my favorite show. I won’t buy the book, called Raise the Bar: An Action-Based Method for Maximum Customer Reactions, but I hope lots of other people do, just so Taffer makes even more money than [...]

5 PR Basics, As Explained by Game of Thrones

What do Little Finger, Arya Stark, Tywin Lannister, Daenerys Targaryen and Joffrey Baratheon have in common? They all exemplify a certain trait every PR practitioner and “good” brand should have. While my examples are booze-related, the underlying principles are true for every industry. Keep reading even if you’re not a Game of Thrones fan (although [...]

5 Lessons in Brand Journalism from Ragan’s Content Summit

In opening Ragan’s Content Summit last week at the Nascar Hall of Fame, Mark Ragan stated, “We need to stop begging the media, and become the media instead!” Powerful words, especially coming from a reporter turned publisher and CEO. But he hit the nail on the head; no longer are pitches and press releases enough. [...]

The 7 Commandments of Producing a Memorable (and Flawless) Booze Event

New York City has the highest concentration of alcohol-related events in the U.S.  A local listing can show three to four liquor-related events happening in just one afternoon, not to mention the plethora of industry-only events. Add to that the countless PR agencies, beverage brands and importers housed in New York and you have an [...]

Same Rules, Different Tools.

We communicators sometimes get sucked into producing the latest cool infographic or digital app to market our wares. That’s great! You’ve considered new approaches to execute communications. But whether your focus is B2B, B2C or B2G, smart marketers should remain true to (at least) four strategic steps to arrive at the right programs and priorities. [...]

Is It Paid Media or Not? Making the Call

Recently, I received a call from my eighth grade niece. She was writing a report for her careers class and wanted to speak with me about public relations. In time, our conversation turned to paid versus unpaid content in an attempt to distinguish between PR and advertising. The next day, I recapped the conversation with [...]

BuzzLine: Change – don’t put me through it!

Unless that change is for the better, that is. The people over at Twitter recently unveiled their new and improved profile layout to hopefully answer the question, “What’s new about the new you?” The new design highlights your most engaging tweets, allows users to pin tweets to the top of their profile and allows for [...]

Valuable Content Influences B2B Decision-Making… So Give ‘Em What They Want

Late last month, the CMO Council, in partnership with NetLine Corporation, released a survey highlighting research conducted to understand the online content sourcing and sharing behaviors of B2B purchasers worldwide. The study found that content garnered from trusted sources is crucial to the discovery, qualification and selection of partners and vendors. In fact, a vast [...]