Unique connections. Powerful results.
See the connection

Terminate the Robo-Writers

Striking out with media pitches? Blogging to the sound of crickets? Maybe your readers think you’re a robot. Robots, it seems, are infiltrating the ranks of real, live writers. A robot “wrote” (a rather rote) news story about a Los Angeles earthquake last spring. The content originator for the earthquake piece is a software algorithm […]

Game On – #HigherEd Gets Serious About Branding

A new report from consultancy mStoner is sure to make some college marketers nervous. Higher education institutions are building brands in a big way, becoming stronger competitors in the arena for prospective students, promising faculty, community attention and alumni contributions. Of 125 chief marketing officers at public and private colleges surveyed, three-quarters report having undertaken branding […]

I’m 30 and I really like Snapchat


Why would you remotely want to use Snapchat? You send a message and then it’s deleted…  that seems pretty pointless. I used to be familiar with the platform in the sense that I understood the marketing opportunities and followed the trends and changes, but I wasn’t an active user by any stretch. Snapchat had been […]

From Your Cup to the Global Stage: 5 Reasons Why Coffee’s Future is Brighter than Ever

This month, I attended the most buzz-worthy conference of the year. No, it wasn’t SXSW (although the crowd in attendance was probably equally stimulated) – it was the National Coffee Association’s Annual Convention. And, yes, it was just as delicious as it sounds. Between sipping samples from vendors around the globe, I absorbed a lot […]

In Defense of Publicists

Recently I sat across from some restaurant “publicists” at a dinner and as I listened to them and fed them ideas for promoting their client, I was amazed (appalled?) at the lack of understanding. I asked myself, “Does anyone think they can write a release, get it out on PR Newswire and call themselves a […]

You, Too, Can be a Media Relations Jedi

How would Luke Skywalker handle a media relations challenge, I found myself wondering. (With confidence and exquisite skill, I’m sure.) Once a Star Wars fanatic, always one. As a media relations counselor who eagerly awaits the next Star Wars installment – “Star Wars: The Force Awakens” – I’ve found an empire of inspiration in the […]

Entering the Job Market? Conduct a Personal Social Media Audit

Around this time each year, I get inquiries from college students preparing for graduation and eager to enter the workforce. While it’s been a few years since I’ve been a fresh-faced newcomer to the job market, I’m always happy to meet with young people and offer advice. I typically share with them the 15 Tips […]

Snapchat – Welcome Back, Social Disruption


These days, it feels like Facebook and Instagram are all about personal history – telling the story of your life and interacting with friends and family, while creating a digital scrapbook and photo album of sorts. When Facebook unveiled the news feed function, there was a period of backlash and adjustment, but now the news […]

7 Tips and Best Practices for Layoff Communications in 2015

Let’s face it, layoffs are not fun. But in all likelihood, there will be layoffs in 2015, and some from major companies which will affect hundreds of individuals. There’s no easy way to handle employee communications during hard times, but there is definitely a wrong way to communicate during a period of downsizing. Recently, sports […]

5 Lessons Learned from ‘Frozen’

You’d never know over a year has passed since the theatrical delight ‘Frozen’ skated its way into our hearts. In that short time, ‘Frozen’ has gone from a holiday box office hit to a pop culture icon with female lead, Elsa (played by Idina Menzel), paving the way. TIME even named her the “Most Influential […]