Working with European journalists, productively and positively

Hollywood has long portrayed European reporters as being straightforward and ruthless. In fact, the 2009 film, Frost/Nixon, went a long way to reinforce this image. The film recounted famed British journalist David Frost’s series of  hard-hitting interviews of former US president, Richard M. Nixon, regarding the Watergate scandal. As a result, such portrayals beg the questions: Are European reporters as much of a potential “problem” as their image? Is [...]

The Second Screen: Keep it Simple – Jimmy Fallon Gets it Right

Twitter, Facebook, Google, Amazon – these are where most of us are spending our time on the second screen. The second screen is the chronic TV watcher’s dream. Commercials come up? Back to Facebook. Boring plotline? Buy those headphones you’ve been eyeing on Amazon. Plot twist? Talk about it on Twitter in real time. Marketers [...]

Stop Multitasking and Get Mindful

Stop everything you’re doing right now. Can you? If I had to guess, I’d say you’re doing at least two things right now, probably more. You’re checking email, reading a bit of this post, creating an outline for a plan you have to have done by the end of the day, eating your lunch and [...]

4 Tips to Get Your Health Care Company LinkedIn

If you’re a health care company, you probably need to do a lot of work on your LinkedIn presence. The professional networking site is too often relegated to an online jobs board, despite the multiple content-sharing tools the site has introduced over the last year. In fact, just this week LinkedIn opened up its previously invitation-only “influencers” program to everyone, giving users the opportunity to publish full-length content.

When Developing Consumer Contests, Simple is Often Best

While working on a project a couple of weeks ago with a long-time colleague, he reminded me of something I’ve been known to say, “Sometimes, we can take the simplest idea and make it complicated.” That seems to be somewhat of an epidemic in the communications disciplines. As practitioners, how often have we been in [...]

PadillaCRT rolls out new branding: Agency aims to help clients articulate and achieve their purposes

MINNEAPOLIS – Feb. 10 – PadillaCRT today unveiled its new brand identity, aimed at helping clients understand and articulate what drives them, then channeling all the agency’s efforts toward achieving their purposes. The new brand is the culmination of a process that began when Padilla Speer Beardsley acquired Richmond-based CRT/tanaka to form PadillaCRT last September. [...]

Our Purpose: Helping You Achieve Yours

Valuable brands have one thing in common: they take us to a place beyond products, pricing, promotions, processes and even people. Yes, they deliver on these attributes. But they also tie themselves to deeply held convictions. Their every interaction is an expression of brand strength. At PadillaCRT, we are building a brand that is respected [...]

BuzzLine: Sell Out the Super Bowl!

It’s Super Bowl weekend! Going to the game? I hear tickets are still available. Even with game time forecasts predicting a heat wave of 30+ degrees, ticket prices keep falling. Is it because the teams aren’t “sexy?” Is it because a cheap ticket at $1,515 is outrageous for a game in New Jersey between unsexy [...]

Once Upon a Brand: 4 Tips to Telling Your Story

“The best brands are built on great stories.” – Ian Rowden,   Chief Marketing Officer, Virgin Group A brand story is more than content and a narrative. It goes beyond text on a website, brochure or a presentation. It’s more than a logo, color palette, packaging, and business cards. Everything you do, how well you do [...]

5 Tips For Working with Freelance Writers

A report by the Pew Research Center’s Project for Excellence in Journalism estimates that newspaper employment is down by 30 percent since 2000. By comparison, The American Society of News Editors states that the number of newspaper reporters and editors was at its highest in 1990. I certainly felt the decline walking through the rows [...]