The Right Way to Write About Technology

Business-to-Business (B2B) technology is everywhere, and often companies are working hardest on software that we may never see. Even when you can’t see this technology, it’s affecting you—hopefully for the better. For example, B2B technology may be helping your primary care physician understand the treatment you received while in the hospital through a health information [...]

5 Tips to Ensure Digital Marketing Success in 2014

In early April I had a great experience at the ClickZ Live Digital Marketing Conference in New York. During the three-day event I was bombarded with glorious amounts of information, stats, “aha” moments, head scratchers and confirmation that what I’ve been reading hasn’t been a bunch of malarkey. It’s impossible to synthesize all the information [...]

Media Making Moves: Insights from Communications CockTALE Club

Recently, we hosted the fourth installment of PadillaCRT’s Communications CockTALE Club – our combination think tank/drink tank that brings together corporate communications professionals, compelling topics, culinary and cocktail fare. Our guest speaker, Star Tribune Editor and Senior Vice President Rene Sanchez gave attendees a peek under the hood of Minnesota’s leading news gathering operation. For [...]

Bye, Bye, Foodie: 5 Reasons Why This Word Needs to Just Go Away

I work in public relations. I classify groups of people and then determine the best way to communicate with them for a living. Literally, it’s my job. But I hate being classified. Technically, I’m a Millennial. But I refuse to think every Millennial-based stereotype applies to me. And, yes, my voter registration card technically identifies [...]

A Must-Have Guide to Creating a PR Plan that Doesn’t Suck

I’ve been reading the Spin Sucks blog for over four years. Yes, four years, the same amount of time it took me to earn a college degree! A four year commitment may sound like hard work, but it doesn’t feel that way. It was 2010; I had recently left my first big girl job after [...]

Repetition Works

“15 minutes could save you 15 percent or more on car insurance.” I was curious to know how much GEICO was spending to make America so unbelievably aware of who they are and what benefit they provide. According to AdAge’s “Most-advertised Brands by 2012 U.S. Measured-Media Spending,” GEICO was the fifth biggest media spender, posting a [...]

Don’t be generic (or tragic) like this brand video

These days, a company’s brand is just as if not more important than its products. And, a trend has emerged where we are seeing a whole lot more brand advertising in videos designed to emotionally connect consumers, wherein companies small and large don’t really attempt to sell anything. They just hope viewers will connect with [...]

How to Get Complete Strangers to Reveal Their Deepest Secrets

(a.k.a. How to Conduct a Great Research Interview) So many of us have to conduct interviews as part of research. It’s one of the most important parts of the research process in many projects, especially when we do corporate branding here at PadillaCRT. I like to say that we never “invent” brands, but instead “discover” [...]

Association Marketing – A conversation with two ASAE communicators

The American Society of Association Executives (ASAE) is a good place to turn for insights into the association world. The organization calls more than 21,000 association leaders and industry partners members, and it represents 10,000+ organizations. ASAE provides its members with experiences, community and tools that allow them to lead their organization more successfully. Last [...]

And the Award Goes To: 5 Tips for Creating Winning Entries

It’s awards season again, and not just in Hollywood! Chances are you or your company has been spending the last few weeks and months submitting your stellar campaigns for various industry awards. Recently we’ve had everything from the PRSA Silver Anvils to the PR Daily Awards, and the competition is even fiercer than best picture [...]