Break out of your comfort zone: Tips for writing outside the lines

Photo credit: Wikipedia, Antonio Litterio I guess I’ve always been a writer. For some reason, the process of translating the thoughts in my head into words on a page is one I’ve found I must go through in order to make sense of the world. So, one of the things I love most about my [...]

3 Tips to Promoting Booze Health Benefits without a PR Hangover

I love science, especially when research findings justify my self-prescribed glass of wine after a long day. So far, 2013 has not disappointed with new studies on the health benefits of wine. In February, the New England Journal of Medicine announced that roughly 30 percent of heart disease-related deaths can be prevented by switching to [...]

Media Relations Do’s and Don’ts

THE BOOZE BIN By Cassandra Bianco (@cnbianco) Media relations is a lot like dating. During early conversations of romance, too much contact simmers the sizzle. So why would you reach out to someone, then slam them with a pitch? Which, in fact, is not reaching out, at all. It comes off unnatural, insensitive and forced. [...]

PR Advice from an Industry Veteran on Her Birthday: Patrice Tanaka

By CRT/tanaka (@crttanaka) It’s not everyday you get to celebrate the birthday of someone of the likes of this. Public Relations by day, Samba dancing by night, she defines the expression – “Living Life to the Fullest.” As Chief Creative Officer for CRT/tanaka, Patrice is the leading ambassador of the whatcanbe vision. Her work is [...]