A Look Back at 5 Digital Marketing Trends of 2013

In late 2012 I created a blog post that highlighted 5 digital trends that would be prevalent in 2013. Now that 2013 is long and gone, I wanted to take a look back and see how these trends panned out in 2013. 1. Responsive Design Kills the Mobile Domain [2013 Trend] In 2013 Google posted [...]

20 Digital Facts That You Need to Know

01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a [...]

Spend $500, Get a 20% Increase in Website Traffic?

A Google AdWords Case Study By Jason Poulos (@TheSaganaki) For one of our clients the answer is yes, a $500 spend in Google AdWords did yield a 20% (19.5% to be exact) spike in traffic to their website. Here’s how it all worked out. Background Our client, a local staffing agency knew that a large [...]

Why Integrate Your Digital Marketing Tactics for 2013

Four reasons why you should create an integrated digital marketing strategy. Combine and leverage SEO, PPC, Social and PR

Pay to Rank, Why Paid Search for Digital PR?

By Jason Poulos (@TheSaganaki) I have touted the powers of organic search and how SEO can leverage your clients initiatives but what about paid search? Can paid search help further your client’s message? Below are a few reasons why Google AdWords should make it into your Digital PR campaign. (Unfamiliar with AdWords? Check out the video to [...]