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Ditch the Pitch—Sort of

Do you hate media relations? Do cold calls make you feel like a telemarketer during dinnertime? Then it’s time to stop calling strangers—it’s time get social. PR professionals’ beloved media databases allow us to find and email hundreds reporters and editors with a few clicks. And according to recent surveys and articles, we don’t even […]

The Secret behind Craft Beer’s Media Success

When it comes to media darlings, reporters tend to give David (craft beer) more ink than Goliath (Anheuser Busch and the likes). There are many possible explanations for this phenomenon, ranging from “craft beer is more authentic” to “everyone loves the underdog.” Here is my theory: the media loves geeky stories, and craft beer brands […]

5 Tips For Working with Freelance Writers

A report by the Pew Research Center’s Project for Excellence in Journalism estimates that newspaper employment is down by 30 percent since 2000. By comparison, The American Society of News Editors states that the number of newspaper reporters and editors was at its highest in 1990. I certainly felt the decline walking through the rows […]

3 Tips to Building a Media List that Won’t Spam Journalists

We hear it all the time: journalists are inundated with blind pitches from public relations professionals every day. On the other hand, PR professionals may say they don’t have enough time to build targeted media lists. Especially for junior PR practitioners, we need to find a balance between being efficient and dedicating time to finding […]

Long Lead Pitching: A Strategic Waiting Game

When it comes to long leads, there are two main types you’re likely to come across: trade and consumer. The type you’ll be pitching often depends on the client; if you have a B2B client, trade is often a good bet. Those clients who are primarily B2C will likely prefer consumer magazines. Ultimately, it depends […]

The Dos & Don’ts of Broadcast Media Pitching

An Interview with Washington Business Report Anchor, Rebecca Cooper When it comes to pitching broadcast, there are really only two very important things to know: who to pitch and how to pitch. HA! Easier said than done, right? Well, lucky for you (and me), I was able to sit down with Rebecca Cooper, anchor of […]

Pitching and the Newsroom: An Inside Perspective

Want to know how to get a reporter to write about your pitch? First, you have to think like one. I am one of the many people who started their career in public relations in a newsroom. I loved being a community writer for the best newspaper ever published, and it helped me understand the […]

Media Relations Do’s and Don’ts

THE BOOZE BIN By Cassandra Bianco (@cnbianco) Media relations is a lot like dating. During early conversations of romance, too much contact simmers the sizzle. So why would you reach out to someone, then slam them with a pitch? Which, in fact, is not reaching out, at all. It comes off unnatural, insensitive and forced. […]

3 PR Tips from Beer Infographics

THE BOOZE BIN By Rosalie Morton (@rosaliemo) Infographics are one of last year’s biggest PR trends. Have some dull survey data? Create an infographic and, to quote Emeril, “BAM!” you have something interesting! Infographics are super handy to pitch to media, pitch to blogs, share on your own social properties, share with customers… the list goes […]