Three Free Tools for Auditing Your Social Audience

I came across this quote recently on Pinterest: “The essence of social media is knowing your audiences and engaging them in something they love.” Totally agree. But here’s the thing: I think a lot of us who manage social communities have a sort of instinctual understanding of who our audiences are and what engages them. [...]

2014 Digital Trends: A Conversation with Mom it Forward

It’s no surprise that with the New Year comes even more opportunities for brands to grow in the digital space. To get a better understanding of what’s to be expected this year, I sat down with Mom it Forward, a leading social media community and worldwide network dedicated to enhancing the lives of women, their [...]

3 Social Media Lessons I Learned from “It’s the Great Pumpkin”

Many people cite Halloween as a favorite holiday. I’m not part of that contingent. Don’t get me wrong: I’m all for adorable costumed children ringing my doorbell, haunted hayrides and paranormal activity. It’s the creative pressure that really stresses me out – from finding the perfect clever-yet-hilarious costume to carving a pumpkin that will wow [...]

Are You as Social Media-Savvy as You Think?

Best Practices for Engaging on Twitter, YouTube, Pinterest and Blogs I had the opportunity to attend the second Annual Fashion Forward Conference in New York City on Wednesday, bringing together 100 of the nation’s top female social media mavens. A variety of sessions and panels were held on various topics, but the most noteworthy was [...]

Pin the Tail On the… How To Nail Pinterest For Brands

Pinterest: It’s the third largest social platform. According to ComScore, it reached 46 million visitors in July. And the social network recently told USA Today it believes it can just keep growing. Why? Likely because click-through and sales conversion rates are better on Pinterest than on either Facebook or Twitter. That’s one reason my colleague [...]

5 Pinners To Follow If You Work in Wine PR

THE BOOZE BIN By Laura Petrosky (@chronic_ally) Pinterest has turned into a social hotspot for home, food and fashion brands since its launch three years ago. Roughly 48 million users strong (that’s over 340 times the size of Napa), wine professionals would be fools not to look into the potential of this fertile social terroir. [...]

The Egg Nog Chronicles: Turning Holiday Rituals into Marketing Opportunities

THE BOOZE BIN By Emily Valentine (@ebvalentine) Image courtesy: Cooking Channel Tradition is one ingredient that makes the holidays special. Many people take comfort in the widely adopted rituals established by retailers (shopping on Black Friday), athletic associations (watching bowl games) or religious groups (keeping advent calendars, baking yule logs or exchanging Hanukah gifts), and [...]

Drinking Happens in Real Life

By Caroline Helper Last Thursday was Languedoc Day. Just as the marketing powers-that-be have managed to successfully transform nearly every day of the calendar into a holiday celebrating certain foods and ingredients, these same days are being gobbled up by various wines and regions, too. Many of these wine days are really only celebrated virtually [...]

3 Wine Social Media Tools Worth Sipping

THE BOOZE BIN By Pia Mara Finkell (@piamara)                   This is my last Booze Bin post before Baby Finkell joins the party, so I thought I’d leave you with some of my favorite wine social media tools and platforms for 2012. Don’t worry though, my much smarter [...]

5 Web Trends for 2012

Mobile, Search, Social and Beyond By Jason Poulos (@TheSaganaki) Mobile Continues to Grow In previous posts I’ve mentioned where the mobile market is headed and the importance of the emerging mobile market. With over 5 billion mobile devices expected to be in use by 2012, I don’t see this area losing any steam next year. [...]