5 Ways Brands Can Maximize Their Marketing to Moms (and Dads): Key Learnings from #M2Moms 2012

 By Emily Valentine (@ebvalentine)  I’m just back from 36 very stimulating hours at the world’s premier conference on marketing to moms, and literally buzzing with all that I learned. My hands-down highlight was getting to hear from (and then speak one-on-one with!!) one of the brilliant minds behind Procter & Gamble’s universally acclaimed Thank You [...]

Social Media Conspiracy Hounds Pampers

By Mike Mulvihill A Facebook petition had the power to prompt SNL to invite Betty White to host the king of Saturday night programming this past weekend,  earning the show its best ratings since John McCain hosted. And last week social media brought a series of diaper rash and blisters “…resembling chemical burns” to a [...]