The Impact of Social Media on Today’s Newsroom

It’s no surprise to anyone that we are in the midst of a digital era of news coverage and storytelling. Today we live in the real-time, personal web and the way we find news (or news finds us) is novel. From a PR standpoint, we now include social media metrics into recap reports, we develop [...]

BuzzLine: Lower Gas Prices

Gas prices across the country are dropping below $3.00 a gallon and with the U.S. oil industry producing its highest levels in 30 years, this could provide some long-term relief for American motorists. Currently, the lowest figure in the country is $2.877, and the prices could fall even lower. This brings us to today’s BuzzLine [...]

3 Tips for Executing Employee Recognition Programs With Purpose

This afternoon, PadillaCRT will honor our inaugural Living Our Purpose Award recipients during our Employee Stock Ownership Plan (ESOP) celebration. Being structured as an ESOP means that all our employees also are owners in our company, a point of pride for PadillaCRT. As part of the celebration, three employee-owners will be recognized for their contributions in [...]

Native Advertising? Been Doing it for Years…

NativeAdvertising

I was fairly stunned when I read an article in Mashable last week that touted “native advertising” as one of the Top 5 Trends from Advertising Week 2014 in New York.  Guys, that bus has left the station and odds are, your PR agency is driving it. We might not have been calling it “native [...]

From Tampa to Big Bear – Prost!

The Munchen Oktoberfest may have wrapped up last week, but Americans will be channeling their inner German all month long. And can you blame us? Oktoberfest began as a modest Bavarian agricultural show at the turn of the 19th century, and has transformed into a festival of attractions, from amusement rides and beer halls to [...]

Thoughts from seat 29D

I’m on my way home from the Big Apple, and with a little downtime on the flight I have a chance to think about the analyst/investor day I just attended. Many companies typically do these events annually and they have become pretty “cookie-cutter” in nature. However, I think it’s always good to reflect on some [...]

My L.A. Uber Experiment: 3 Takeaways for Comms Pros

When I told people we were heading to Los Angeles for a long weekend and not renting a car, they all thought we were crazy. But L.A. is a car city, they all explained. Everyone drives in L.A. my friends from the Valley said…everyone! But, we were determined to have an Uber-experiment. Despite having never [...]

From Social to Supermarket: Don’t Miss the Link

Campaigns like the ALS Ice Bucket Challenge render social media’s ability to build awareness and change attitudes unquestioned. But what about its ability to drive consumers into stores and impact actual sales? As agency of record for many food and beverage products, we’re faced with this question every day. And, while there are still some [...]

#Fun #Fearless #Fail

sherlock

Ah, the Internet: every brand’s frenemy. Brands spend countless hours (and sometimes dollars) to grasp the ever fleeting, and often snarky, attention of the Internet (referenced here as a collective group). In today’s Buzz Bin, I’m going to break down a few recent campaigns that have the Internet abuzz. Fun: Sherlock the lost & found [...]

Using the Visible to Infer the Invisible

Have you ever wondered why great experiential brands like Starbucks, Trader Joe’s and Costco do little to no advertising? It’s probably because they understand that in the mind of today’s consumer, actions speak much louder than words. Though they are values most of us care about, brand traits like “trustworthy,” “ethical,” “fair treatment,” etc., have [...]