The Current State of the Lime-Life

Unless you’ve been living under a rock, you’ve probably caught wind of the current lime shortage. The last few times I’ve sat down at a bar to have a cocktail, I’ve a) heard people complain about lemons in their drink; b) cursed the acidic juice in my hangnail while squeezing the puniest, poorest excuse of [...]

Valuable Content Influences B2B Decision-Making… So Give ‘Em What They Want

Late last month, the CMO Council, in partnership with NetLine Corporation, released a survey highlighting research conducted to understand the online content sourcing and sharing behaviors of B2B purchasers worldwide. The study found that content garnered from trusted sources is crucial to the discovery, qualification and selection of partners and vendors. In fact, a vast [...]

Pins, Tweets, and the Law

While a slew of social media channels have existed for years, many brands still consistently struggle with the balance of effective engagement and traditional push strategies. One popular option for many are sponsored contests and promotions as they allow some level of “control” on platforms that really remain a wild west environment for brands as [...]

The Right Way to Write About Technology

Business-to-Business (B2B) technology is everywhere, and often companies are working hardest on software that we may never see. Even when you can’t see this technology, it’s affecting you—hopefully for the better. For example, B2B technology may be helping your primary care physician understand the treatment you received while in the hospital through a health information [...]

4 Tips for Working with Supermarket Dietitians

Over the past ten years, the number of dietitians employed by supermarket retailers has grown tremendously. The midwestern-based chain, Hy-Vee, now employs a registered dietitian in almost every one of its 230-plus stores. What better place for consumers to seek dietary guidance than where they shop? The Food Marketing Institute’s Shopping for Health survey, taken [...]

Brand Journalism: Health Providers Embracing New Storytelling Strategy

The movement toward brand journalism offers special benefits to the health industry. Healthcare affects everyone’s life, so audiences naturally relate to timely news and information about topics like medical advances, patient treatments and personal health advice. Equally compelling are the human-interest stories that abound in the healthcare field. Such high-interest content makes brand journalism sites [...]

Media Making Moves: Insights from Communications CockTALE Club

Recently, we hosted the fourth installment of PadillaCRT’s Communications CockTALE Club – our combination think tank/drink tank that brings together corporate communications professionals, compelling topics, culinary and cocktail fare. Our guest speaker, Star Tribune Editor and Senior Vice President Rene Sanchez gave attendees a peek under the hood of Minnesota’s leading news gathering operation. For [...]

Cereal Killin’ It: How General Mills Used its Corporate Blog to Go for the Jugular against Cornell Research

Did you know that cereal companies are trying to subliminally brainwash kids into becoming lifetime cereal loyalists? That’s what a recent study from Cornell University’s Food and Brand Lab concluded based on findings that kids’ cereal characters tend to look downward toward children in an attempt to make eye contact. The study unleashed a flurry [...]

BuzzLine: SAVE BIG!

Happy Friday. We’ll make this quick today so as not to impede the weekend’s arrival by even a second. You saw the story this week about the young man who determined he could save the federal government hundreds of millions of dollars annually? Simply by changing the font used? Suvir Mirchandani calculated the cost of [...]

Bye, Bye, Foodie: 5 Reasons Why This Word Needs to Just Go Away

I work in public relations. I classify groups of people and then determine the best way to communicate with them for a living. Literally, it’s my job. But I hate being classified. Technically, I’m a Millennial. But I refuse to think every Millennial-based stereotype applies to me. And, yes, my voter registration card technically identifies [...]