BuzzLine: Recall Crisis Challenge

Yesterday it was announced that more stores have been affected by a nation-wide listeria fruit recall. These stores include Costco, Kroger, Walmart, Sam’s Club, Whole Foods Market, Trader Joe’s, Ralphs, and Food 4 Less. The fruits being recalled include peaches, nectarines, plums, and pluots that were packaged at Wawona Packing Co. in Cutler, CA. The [...]

3 Reasons Brands Are Frightened by Hispanics

In New York, more than 18% of the population is now made up of Hispanics, more than double what it was in 1980.[1],[2] Compounded with the growth of this population among the entire United States, we can see we have a massive evolution on our hands. Similar to the expansion of the Hispanic demographic are [...]

Finding balance in a digital world – it’s complicated!

In April, I attended the ClickZ conference in NYC. The conference centered on the topics of paid, earned, owned, shared and integrated media. Keynote Randi Zuckerberg shared her message of the Dot Complicated world in which we work, live and innovate in our daily lives. She even has a children’s book out called “Dot,” soon [...]

Are you calling me a liar?

Do you believe what you are told? Most Americans don’t. According to Gallup, sixty percent of Americans have little or no trust in the mass media to report the news fully, accurately, and fairly. The distrust doesn’t stop there; Americans are less likely to perceive large industries as “generally honest and trustworthy,” according to a [...]

5 Internal Communications Trends

Over the years, internal communications has changed, and companies now recognize the importance of keeping associates engaged, informed and inspired. An effective internal communications plan can help build a positive culture, enhance associate morale, increase productivity and decrease turnover. With technology changing, the amount of resources a communicator has at his or her disposal continues [...]

BuzzLine: Hottest Month of the Year

Don’t try this “stay-cool” trick at home- it leads to cuts, bruises, and even chipped teeth! It’s the hottest month of the year and people are coming up with some pretty strange ways of cooling off. With a large tarp, some environmentally friendly soap and endless buckets of water in hand, professional stunt group SuperTramp [...]

(Mis)Perception on a Plate: 5 Formerly Vilified Foods

Those of us in PR who represent food, nutrition and health products are often re-explaining and redefining our consumables based on evolving science. While other industries such as consumer electronics definitely have lots of technical updates to communicate to passionate publics, people tend to have a special level of concern about a product they actually [...]

Driving Revenue with Content

This post was co-authored by Rosalie Morton.   Those of us working in the B2B space know that decision makers are more in control of their buying cycle than ever before. They’re continually educating themselves on new strategies and solutions, evaluating potential partners/sellers and validating opportunities through an ever-expanding universe of content available at their [...]

BuzzLine: What’s Your Utopia?

Utopia – an imagined world where everything is perfect. It may be impossible to achieve, but it sure is thrilling to think about a society where relaxing is a day job, chocolate doesn’t make you fat and everybody is happy. Well, maybe that’s just my version of Utopia, but that’s exactly the point. Everyone imagines [...]

The School of Gaga – 5 PR lessons we can learn from Lady Gaga

Mouths agape, my sister and I watched as a man sporting a pair of meticulously crafted angel wings with a six-foot wingspan nearly knocked out a security guard with his left wing and was escorted out of the concert venue. At that moment we knew we had come to a special place. For my 18-year-old [...]