Why We Love Halloween (Trick or Treat!)

Co-authored by Emily Valentine   It’s our best guess that this weekend, you will either a) attend an epic costume party, b) hear about an epic costume party, c) see pictures of said epic costume party or d) all of the above. If you answered “d,” congratulations; your weekend will clearly be black, orange and [...]

6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

Chances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often an effective channel for furthering awareness of your healthcare organization and getting your stories told. Generating local news coverage can be [...]

10 Tips for Open Enrollment Internal Communications

Throughout the year, but mostly between October and December, employees have the option to change or add to their personal benefits package during open enrollment. (dun dun duunnn). Many employees simply tune out communications regarding open enrollment because it doesn’t affect them, but there is always a small population of employees that look to Human [...]

The Impact of Social Media on Today’s Newsroom

It’s no surprise to anyone that we are in the midst of a digital era of news coverage and storytelling. Today we live in the real-time, personal web and the way we find news (or news finds us) is novel. From a PR standpoint, we now include social media metrics into recap reports, we develop [...]

BuzzLine: Lower Gas Prices

Gas prices across the country are dropping below $3.00 a gallon and with the U.S. oil industry producing its highest levels in 30 years, this could provide some long-term relief for American motorists. Currently, the lowest figure in the country is $2.877, and the prices could fall even lower. This brings us to today’s BuzzLine [...]

3 Tips for Executing Employee Recognition Programs With Purpose

This afternoon, PadillaCRT will honor our inaugural Living Our Purpose Award recipients during our Employee Stock Ownership Plan (ESOP) celebration. Being structured as an ESOP means that all our employees also are owners in our company, a point of pride for PadillaCRT. As part of the celebration, three employee-owners will be recognized for their contributions in [...]

Native Advertising? Been Doing it for Years…


I was fairly stunned when I read an article in Mashable last week that touted “native advertising” as one of the Top 5 Trends from Advertising Week 2014 in New York.  Guys, that bus has left the station and odds are, your PR agency is driving it. We might not have been calling it “native [...]

From Tampa to Big Bear – Prost!

The Munchen Oktoberfest may have wrapped up last week, but Americans will be channeling their inner German all month long. And can you blame us? Oktoberfest began as a modest Bavarian agricultural show at the turn of the 19th century, and has transformed into a festival of attractions, from amusement rides and beer halls to [...]

Thoughts from seat 29D

I’m on my way home from the Big Apple, and with a little downtime on the flight I have a chance to think about the analyst/investor day I just attended. Many companies typically do these events annually and they have become pretty “cookie-cutter” in nature. However, I think it’s always good to reflect on some [...]

My L.A. Uber Experiment: 3 Takeaways for Comms Pros

When I told people we were heading to Los Angeles for a long weekend and not renting a car, they all thought we were crazy. But L.A. is a car city, they all explained. Everyone drives in L.A. my friends from the Valley said…everyone! But, we were determined to have an Uber-experiment. Despite having never [...]