The Right Way to Write About Technology

Business-to-Business (B2B) technology is everywhere, and often companies are working hardest on software that we may never see. Even when you can’t see this technology, it’s affecting you—hopefully for the better. For example, B2B technology may be helping your primary care physician understand the treatment you received while in the hospital through a health information [...]

4 Tips for Working with Supermarket Dietitians

Over the past ten years, the number of dietitians employed by supermarket retailers has grown tremendously. The midwestern-based chain, Hy-Vee, now employs a registered dietitian in almost every one of its 230-plus stores. What better place for consumers to seek dietary guidance than where they shop? The Food Marketing Institute’s Shopping for Health survey, taken [...]

Brand Journalism: Health Providers Embracing New Storytelling Strategy

The movement toward brand journalism offers special benefits to the health industry. Healthcare affects everyone’s life, so audiences naturally relate to timely news and information about topics like medical advances, patient treatments and personal health advice. Equally compelling are the human-interest stories that abound in the healthcare field. Such high-interest content makes brand journalism sites [...]

Media Making Moves: Insights from Communications CockTALE Club

Recently, we hosted the fourth installment of PadillaCRT’s Communications CockTALE Club – our combination think tank/drink tank that brings together corporate communications professionals, compelling topics, culinary and cocktail fare. Our guest speaker, Star Tribune Editor and Senior Vice President Rene Sanchez gave attendees a peek under the hood of Minnesota’s leading news gathering operation. For [...]

Cereal Killin’ It: How General Mills Used its Corporate Blog to Go for the Jugular against Cornell Research

Did you know that cereal companies are trying to subliminally brainwash kids into becoming lifetime cereal loyalists? That’s what a recent study from Cornell University’s Food and Brand Lab concluded based on findings that kids’ cereal characters tend to look downward toward children in an attempt to make eye contact. The study unleashed a flurry [...]

BuzzLine: SAVE BIG!

Happy Friday. We’ll make this quick today so as not to impede the weekend’s arrival by even a second. You saw the story this week about the young man who determined he could save the federal government hundreds of millions of dollars annually? Simply by changing the font used? Suvir Mirchandani calculated the cost of [...]

Bye, Bye, Foodie: 5 Reasons Why This Word Needs to Just Go Away

I work in public relations. I classify groups of people and then determine the best way to communicate with them for a living. Literally, it’s my job. But I hate being classified. Technically, I’m a Millennial. But I refuse to think every Millennial-based stereotype applies to me. And, yes, my voter registration card technically identifies [...]

A Must-Have Guide to Creating a PR Plan that Doesn’t Suck

I’ve been reading the Spin Sucks blog for over four years. Yes, four years, the same amount of time it took me to earn a college degree! A four year commitment may sound like hard work, but it doesn’t feel that way. It was 2010; I had recently left my first big girl job after [...]

Repetition Works

“15 minutes could save you 15 percent or more on car insurance.” I was curious to know how much GEICO was spending to make America so unbelievably aware of who they are and what benefit they provide. According to AdAge’s “Most-advertised Brands by 2012 U.S. Measured-Media Spending,” GEICO was the fifth biggest media spender, posting a [...]

PR challenge: A turnaround story for the Porta Potty experience

With the Virginia tourism industry projected to grow substantially in the coming years, Potties-R-Us approached PadillaCRT about creating a strategy that would make its product line the top choice for local event management organizations. We were glad to take it on – after all, if we can turn around the porta potty experience, we can do [...]