The JOBS Act is Working

Several years ago I wrote a blog post when the Jumpstart Our Business Startups (JOBS) Act became law. At that time we thought it was a desirable piece of legislation that would give the public equity markets a much-needed shot in the arm. That is, we hoped that by making the initial public offering (IPO) [...]

Call me Caitlyn: Jenner’s Textbook Media Strategy

By now, we are all aware of Bruce Jenner’s story and the subsequent media storm that followed his public transformation and reveal.  Since the June 1 unveiling of Jenner’s Vanity Fair cover story, this story has been everywhere—it has headlined virtually every news source, overtaken every social media property and has been stitched into every [...]

Where’s the Media Buzz for the Women’s World Cup?

How much do you know about the Women’s World Cup? If you’re like me and have no athletic ability or interest, the answer’s likely not much; or if you have been following it, the articles or TV coverage you’ve seen have likely focused on controversy (FIFA anyone?), rather than eagerness for the women’s team success. [...]

Health News Roundup

Health is a topic that pervades our news stories and our lives on a daily basis. Whether watching the TODAY Show during your morning routine, flipping through HealthDay while at work or chatting with your friends about ways to get your body ready for summer, health and wellness is constantly on our minds – especially if [...]

How to engage today’s digitally distracted readers

Our shrinking attention span has prompted widespread handwringing – and some unflattering comparisons. First it was fruit flies. Now, even gold fish can concentrate longer than the average Internet surfer, according to the National Center for Biotechnology Information. Average attention span of a goldfish: 9 seconds. Average attention span of a human: 8 seconds – [...]

60 Seconds to Shine: Grading University Brand Videos

You’ve already learned the chords to your favorite song and watched cats flush the toilet.  When is the last time you took a really good look at what colleges and universities use as their introduction to the world? Today’s university YouTube channels function as mini-websites, with a short introduction video at the top and categories [...]

Ditch the Pitch—Sort of

Do you hate media relations? Do cold calls make you feel like a telemarketer during dinnertime? Then it’s time to stop calling strangers—it’s time get social. PR professionals’ beloved media databases allow us to find and email hundreds reporters and editors with a few clicks. And according to recent surveys and articles, we don’t even [...]

Applauding the Geniuses at Wegmans

If you haven’t already heard, Wegmans announced this week that a Brooklyn location is in the works. Now, if you’re not from upstate New York, Massachusetts, Maryland, New Jersey, Pennsylvania or Virginia (their other locations), you may not understand the gravity of the situation. Every year, different media rank supermarkets. Just this Wednesday, The Washington [...]

A Checkup for Health Communicators

This week, a number of our health practice team members are attending the PRSA Health Academy Conference in Cleveland, OH. As the presenting sponsor, in advance of the event, we surveyed the health care communications experts attending to get a deeper understanding of the topics that are most relevant to this year’s conference participants. We [...]

The Power of Purpose and Authenticity

Purpose has more purpose and is more popular than ever. Today employees are much more attuned to an organization’s purpose. In our modern language we refer to organizations with a highly regarded purpose as having a “double bottom line.” High-performing employees thrive on organizational purpose; it’s becoming an important criteria for their career choices and [...]