BuzzLine: Word of the Year, Unfortunately

Vape. What are some things that come to mind when you hear the word “Vape?” For me, I think of Vicks VapoRub, my humidifier, or hot tubs. You know what I don’t think of when I think of “Vape?” The word of the year. This week the Oxford Dictionaries announced that the 2014 word of [...]

Watson Open for Business: What do YOU want to know?

At the EY Strategic Growth Forum, I had a chance to hear Bob Pemberton, VP of Corporate Development at IBM, talk a little bit about The Watson Group – a new business unit created to help entrepreneurs harness the power of the Watson computer. For those of you who haven’t met Watson, he (or is [...]

3 Ways to Market to Children without Becoming a Bad Person

In the U.S., the average child watches about 16,000 television commercials in just one year. Although there isn’t anything illegal about marketing messages to children in the U.S., for some reason it feels a little icky. Critics claim advertising to children trains them to impulse buy and choose products for all the wrong reasons. Some [...]

Positioning for Success: What’s Next for Health Trade Associations

PadillaCRT is proud to sponsor “Positioning for Success: What’s Next for Health Trade Associations,” a half-day event intended to bring health trade association professionals together to explore how to successfully navigate this brave new world. The event is being held in Washington, DC at the Grand Hyatt Washington on Thursday, November 20th from 8:30 a.m. [...]

Click & Share: Why Things Like #AlexFromTarget Go Viral

First things first: I think #AlexFromTarget is the stupidest hashtag of the year, maybe even the decade. When I first saw this excessively shared photo, I curiously googled the hashtag, hoping to find that #AlexFromTarget was secretly Justin Bieber trying to make amends. I read and I reread article after article only to find that [...]

Halloween Candy Overload? 5 Tricks to Get Rid of Your Treats

Have a Halloween candy overload in your house? It’s been one week since the big day, so it’s time to think about what to do with all of that leftover sugar tempting your kids (and you!) to indulge until it’s all gone. Here are five suggestions to help wean you off the candy, before the [...]

Why We Love Halloween (Trick or Treat!)

Co-authored by Emily Valentine   It’s our best guess that this weekend, you will either a) attend an epic costume party, b) hear about an epic costume party, c) see pictures of said epic costume party or d) all of the above. If you answered “d,” congratulations; your weekend will clearly be black, orange and [...]

6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

Chances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often an effective channel for furthering awareness of your healthcare organization and getting your stories told. Generating local news coverage can be [...]

10 Tips for Open Enrollment Internal Communications

Throughout the year, but mostly between October and December, employees have the option to change or add to their personal benefits package during open enrollment. (dun dun duunnn). Many employees simply tune out communications regarding open enrollment because it doesn’t affect them, but there is always a small population of employees that look to Human [...]

The Impact of Social Media on Today’s Newsroom

It’s no surprise to anyone that we are in the midst of a digital era of news coverage and storytelling. Today we live in the real-time, personal web and the way we find news (or news finds us) is novel. From a PR standpoint, we now include social media metrics into recap reports, we develop [...]