Finding the Starting Line as a PadillaCRT Intern

Minnesota winters, drinking coconut Boba Tea, Dungeons and Dragons, anything potato… Just naming a few of my love-hate relationships. Hello, my name is Alayna Xiong and I am a summer intern here at PadillaCRT in the Minneapolis location. I recently graduated from high school and will attend Saint Catherine University in the Twin Cities this [...]

BuzzLine: Sharks in the Media – Time for Change?

What do you get when you add a splash of mystery, a good hook, and a tear-able villain that never sleeps? One of the longest running television events in history. Unless you’ve been living in a bubble, you’ve either seen or heard about Shark Week on the Discovery Channel. It’s a full seven days dedicated [...]

Phone Calls to Reporters Aren’t Dead

….Successful Media Relations Comes From a Strong Story   Some PR commentators recently have declared that  the telephone is dead as a media relations tool. The digital age, they say, has delivered more effective ways to contact reporters and convince them to cover a story idea. I say they’re wrong. My proof: Our team’s record [...]

On Purpose: 3 Questions with HNTB’s Pat Mosher

The Buzz Bin’s “On Purpose” feature explores the thinking behind the strategies and tactics top marketers employ in pursuit of business goals. Pat Mosher is senior vice president of corporate communications and brand optimization at HNTB. She leads a 16-member national corporate communications department from her office in Kansas City, Mo., where she oversees award-winning [...]

Beyond Keeping House: 3 New Developments at The Good Housekeeping Research Institute

I recently caught up with Sharon Franke, the Kitchen Appliances & Technology Director at The Good Housekeeping Research Institute (GHRI).  As the product-evaluation arm of Good Houskeeping, GHRI operates state-of-the-art laboratories and tests everything from moisturizers to bed sheets to cell phones. Staffed by scientists, engineers, nutritionists and researchers, GHRI is unique in the publishing [...]

BuzzLine: Recall Crisis Challenge

Yesterday it was announced that more stores have been affected by a nation-wide listeria fruit recall. These stores include Costco, Kroger, Walmart, Sam’s Club, Whole Foods Market, Trader Joe’s, Ralphs, and Food 4 Less. The fruits being recalled include peaches, nectarines, plums, and pluots that were packaged at Wawona Packing Co. in Cutler, CA. The [...]

3 Reasons Brands Are Frightened by Hispanics

In New York, more than 18% of the population is now made up of Hispanics, more than double what it was in 1980.[1],[2] Compounded with the growth of this population among the entire United States, we can see we have a massive evolution on our hands. Similar to the expansion of the Hispanic demographic are [...]

Finding balance in a digital world – it’s complicated!

In April, I attended the ClickZ conference in NYC. The conference centered on the topics of paid, earned, owned, shared and integrated media. Keynote Randi Zuckerberg shared her message of the Dot Complicated world in which we work, live and innovate in our daily lives. She even has a children’s book out called “Dot,” soon [...]

Are you calling me a liar?

Do you believe what you are told? Most Americans don’t. According to Gallup, sixty percent of Americans have little or no trust in the mass media to report the news fully, accurately, and fairly. The distrust doesn’t stop there; Americans are less likely to perceive large industries as “generally honest and trustworthy,” according to a [...]

5 Internal Communications Trends

Over the years, internal communications has changed, and companies now recognize the importance of keeping associates engaged, informed and inspired. An effective internal communications plan can help build a positive culture, enhance associate morale, increase productivity and decrease turnover. With technology changing, the amount of resources a communicator has at his or her disposal continues [...]