Don’t Shoot the Messenger: How Brands are Infiltrating Mobile Messaging Apps

Mobile Messaging apps barely existed five years ago. In fact, Blackberry Messenger stood alone as the only non-SMS platform available for quite some time. Today, MMS it is an industry measured in BILLIONS – billions of dollars, billions of users. Just let that sink in for a moment. From WhatsApp and WeChat to Hangouts and [...]

What Does Health Mean to My Brand?

What does the word “health” mean? If you say that healthy eating means organic and hormone-free food, while I say it is lean protein and red wine, who is right? The short answer is both of us. While that may be frustrating and a bit unnerving, it’s also an opportunity for your food, beverage or [...]

Top Celebrity-Endorsed Booze Brands

I’m a sucker for juicy celebrity gossip. I also happen to love booze. So when my favorite celebrities develop their own beverage alcohol brands, I get particularly excited. From Drew Barrymore’s wine estate to Pharell’s “Qream with a Q” cream liqueur, the world of celebrity booze endorsements run the gamut from the serious to the [...]

Top 3 Tips to Grow your Instagram Followers

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You think Instagram is the way to go for your business. You’ve identified your target audience and you’re starting to work on your platform strategy. Growing your followers is going to be one of your primary goals, so read on for three easy steps to get started. 1)      Thoughtful Content – Instagram is not just [...]

An Unexpected Brand Opportunity After Dark

According to recent studies from Yale University, UV damage continues even in the dark. This means that despite your rigorous suncare routine, your skin is still at risk for skin cancer long after the sun’s gone down. As if we didn’t have enough problems convincing people to wear sunscreen between 10am-2pm, we’re now faced with [...]

Small Changes for a Better Planet AND a Better Business

Foodies, health-conscious people and professional or at-home chefs would probably choose to eat anywhere else before 7-Eleven, right? However, this week’s news has surprised many and has certainly boosted the convenient store chain’s reputation. In a recent article by Fortune online, 7-Eleven seems to be more progressive than it may have previously seemed. The author [...]

3 Things I Wish Journalists Knew About Me

Those of us in media relations roles are regularly reminded of the significance of better understanding journalists. We need to do our homework – research what they write about, learn their interests, pinpoint their niche. It’s important for us to engage with them, follow them on social media, build relationships. It’s essential that we understand [...]

Top 3 things communicators can learn from Reddit’s Debacle, per Reddit

Who: Reddit.com, billed as “the front page of the internet;” it is where over 165 million monthly unique visitors are drawn to share just about anything on just about anything, if you will. What: Hundreds of subreddits (the moniker given to Reddit’s massive amount of diverse forum boards) were blacked out, denying its loyal followers [...]

BuzzLine: Tech-Less… Love it? Or lose it?

The headlines were awash Wednesday with news of high-profile tech breakdowns. A router error grounded all United flights. A glitch suspended New York Stock Exchange trading. And the Wall Street Journal’s website crashed. Thursday’s papers were full of quotes about the nation’s growing dependence on technology, which got us thinking. What would you do… without [...]

A Shift from Local to Locale

As we celebrated Independence Day last Saturday with hot dogs and fireworks, Unesco, the cultural arm of the United Nations, announced for the first time that agricultural regions and production would receive World Heritage status. The vineyards and production of Champagne and Burgundy were recognized for their “very specialized artisan activity” that has come to [...]