3 lessons learned from a PR wine newbie

As a virtual stranger to wine PR (but definitely not to wine), getting tossed into the ring was a teensy bit stressful, to say the least. But hey, I don’t mind conducting my research at the liquor store. Definitely beats a library. After spending 2014 knee-deep in the industry, I’ve taken away a few glassfuls [...]

Oscar Winning Health

As I was sitting in the movie theater watching previews of the many Oscar-nominated flicks that came out this winter, I noticed a theme: health has again made its way into our movies. Movies like Cake, Still Alice and The Theory of Everything are offering glimpses into diseases and conditions which many of us have [...]

5 Free Tools for Communicators in 2015

  It’s the beginning of a new year, and communicators are starting to execute their plans for engaging, informing and inspiring employees in 2015. Here are five free tools to help communicators accomplish goals and revolutionize communications this year.     1. FlatIcon Make your documents and decks more creative with FlatIcon. The use of [...]

How to attract media attention for your brand at a conference

From consumer electronics to kitchen and bath to international housewares and Medical World Americas, it’s the top of a new year and that means a tidal wave of conferences, annual meetings, trade shows and exhibitions are on the horizon for many industries. If you are charged with the task of capturing media attention for your [...]

Super Bowl Ad Watch 2015: The Newcastle Revolution


Variety has reported that NBC is charging a record $4.5 million for a 30-second Super Bowl spot this year. Is it worth it? Well, considering it’s one of the few times ads themselves generate significant earned media coverage, maybe. But it’s not the only way to earn buzz for you brand on Super Bowl Sunday. [...]

The Big Mac of Brand Integrity

The beginning of a new year signals an opportunity to reflect on the person you were last year and who you want to be this year. No matter the resolution, I think we can all agree that bringing a certain level of authenticity to the table is important to a person or a brand’s image [...]

The Going Price for Privacy

We are all familiar with the idiomatic expression, “Why buy the cow when you can get the milk for free?”  In a piece earlier this week from “The Washington Post,” genetic-testing company, 23andMe, Inc., announced it will share data from 650,000 customers in a partnership deal with Pfizer, a global pharmaceutical company. In a healthcare [...]

If Martin Luther King Had a Dream for Healthcare

As I reflected on the legacy of Dr. Martin Luther King, Jr. this week, I wondered what he would think about the U.S. health system in 2015. Being a healthcare communications professional, I imagined what Dr. King might say, and what advice he might offer, knowing that despite significant advances in civil rights, race remains [...]

BuzzLine: Big Screens and Smartphones and Wearable Technology, Oh My!

The Consumer Electronics Show generated its usual stories from Las Vegas this week about bigger screen TVs, smart this-and-thats and the latest “wearable” technologies. You know, like the belt that holds up your pants and expands automatically as you eat. Emiota’s “Bel-T” product “actually adjusts to your size automatically as you get fuller,” according to [...]

5 Ways To Stay On Track With Your Healthy 2015 Resolution

If you made a New Year’s resolution this year, chances are it has something to do with improving your health. According to a study in the Journal of Clinical Psychology, losing weight was the number one New Year’s resolution of 2014. It was closely followed by other healthy habits, like quitting smoking, and staying fit and [...]