BuzzLine: Winter vs. Summer – An Olympic Competition

While the warm Russian weather has the Today Show comparing Sochi to South Beach and cross country skiers wearing tank tops, I still think the Winter Olympics are the coolest. Always have. The “Miracle on Ice” sent me sock-sliding around the house for days and legendary ski jumper Eddie the Eagle still makes me laugh. [...]

Top 5 Drinks to Celebrate Golden Sochi Moments

        As always, this year’s Olympics have been filled with triumph and tears, and that’s just on my couch! From raging eye infections to brotherly bonds, these memorable Sochi moments call for a celebration with some equally memorable cocktails: 1. Bob Costas’ Raging Pink Eye Maybe Bob has taken to the latest, [...]

5 Ways Brands Can Maximize Their Marketing to Moms (and Dads): Key Learnings from #M2Moms 2012

 By Emily Valentine (@ebvalentine)  I’m just back from 36 very stimulating hours at the world’s premier conference on marketing to moms, and literally buzzing with all that I learned. My hands-down highlight was getting to hear from (and then speak one-on-one with!!) one of the brilliant minds behind Procter & Gamble’s universally acclaimed Thank You [...]

What QSR Operators Can Learn from the Fab Five

By Jason Stemm (@NYCubsFan) I love the Olympics. Every four years we see the most talented athletes in the world compete, hoping their skill, timing and focus converge at just the right moment to be a champion. Restaurant operators are not new to this pressure to perform, even if the stakes aren’t quite as high [...]

Apple’s New Ads Stray from the Core

By Kelly O’Keefe (@kellyokeefe) For many Americans, the 2012 Olympics in London provide an ideal venue for social conversation through networks like Twitter and Facebook. But this year, long before the fanfare of the opening ceremonies had wound down, a lot of Apple fans were getting wound up. Apple chose the Olympic ceremonies to debut [...]

London Games Perceived as “Most Conversational Olympics”

By Priya Ramesh (@newpr) Are you feeling the excitement? I mean ARE YOU FEELING OLYMPICS? July is here and in just 25 days, more than 4 billion people are expected to watch the London Olympics (Source: eMarketer). That’s 4 billion people who have access to smartphones, tablets, PCs, laptops, Facebook and Twitter. TV will still [...]