Does Livestrong Need a Name Change To Remain Viable?

By Jeff Wilson, APR (@wilson0507) Like many other news junkies and PR, marketing and branding professionals, I’ve watched with great fascination the unraveling of the Lance Armstrong brand over the past several months. His undoing culminated with his admission to Oprah Winfrey that he had, in fact, used banned EPO, testosterone, cortisone and human growth [...]

Brutal Truths About Cause Marketing

I’ve watched and listened to the growing debate social media has reinvigorated about the term “cause marketing.” In particular, the term “social media for social good” has been called into question. At the heart of the matter as raised by Beth Kanter is how far companies can go before they demean the nonprofit brand in [...]

Goodness Gracious, Great Blogs of Fire!

Heather Mansfield examines how a nonprofit’s Web 2.0 donor is different than traditional donors on Change.org blog. Spending “a minimum of 50 hours a week [on social networks],” Heather explains, “I have been noticing and pondering some distinct characteristics of Web 2.0 donors.” Heather says, once donors go Web 2.0, they don’t go back. They [...]

Buzz Meter: ammado

Now that the holidays are over, it doesn’t mean the spirit of giving is over. ammado is a global community platform of nonprofits, socially responsible companies and engaged individuals dedicated to bring about positive social change through the power of the internet. ammado was founded as a mission-based, for-profit enterprise in Dublin in 2005. In [...]

Foundational Support on Facebook Causes

As if direct mail and email campaigns aren’t complex enough, the temptation of social networks sends cause marketers hurtling into No Fundraisers Land. As you might have read in Geoff’s Friday post, we returned from the 2008 Bridge Conference with minds reeling. Geoff’s recap and the subsequent comment thread touched on flawed Facebook attributes and [...]