Stop Begging for “Likes” and Start Delivering Content that Makes Me Want to “Like” You

By Priya Ramesh (newpr) How to Stop Asking and Start Giving to Build Your Social Footprint? I swear the next time, I see another brand asking me to “Like” or “Follow” them without giving me a reason to engage with them, I am going to actually take the time to email their social media contact [...]

Gentle Reminder: Stop Shooting in the Dark and Start with a Social Media Audit

By Priya Ramesh (@newpr) When was the last time you asked your PR team or agency to do a social media audit? If it’s been more than a year, I highly recommend you start your 2011 marketing efforts with an online reputation audit. Just like any communication audit, before you further invest in social media [...]

Three reasons why companies will continue to ride the social media wave in 2011

By Priya Ramesh (@newpr) I can’t believe 2010 has whisked by and CRT/tanaka clients are busy finalizing their 2011 budgets. A good part of 2009 and early 2010 was spent strategizing for my clients to take the right approach to social media. I am so glad to see CRT/tanaka clients Charles Schwab, Air New Zealand, [...]

Are You Looking like Superman or Invisibleman Online? Three Steps to Strengthen Your Personal Image Online

By Shashi Bellamkonda (@shashib) and Priya Ramesh (newpr) I am so honored to have Shashi Bellamkonda, Social Media Director, Network Solutions, a CRT/tanaka client guest post with me today. Shashi is very well known in the DC region as a community evangelist for Network Solutions and was recently recognized as Washington’s Top-100 Tech Titans. He [...]

You Dared to be Your Own Boss. Now What’s Stopping You from Starting Your Own Blog?

By Priya Ramesh For the last seven years of my career as a Public Relations professional, I have had the tremendous opportunity to work very closely with CEOs of startup companies. I absolutely enjoy the “die-hard, let’s do it attitude” that epitomizes small businesses and I am very well aware of what a small business [...]

Events Liven Up Social Media

One of the best ways to deliver meaningful results in social media is to tie your effort to an event. Whether it was Twestival or after parties at SxSW, smart organizations move from conversation to more meaningful activities where people can congregate or receive significantly more value. This is something we encourage our clients to [...]

Goodness Gracious, Great Blogs of Fire!

Stephanie Massler examines how brand enthusiasm impacts media buying on Doe Anderson. Stephanie provides two thoughtful examples and offers five guidelines for an advanced media purchasing framework. These include focusing not on how many people you reach, but in how you are able to connect with your audience. She also suggests focusing on your cost [...]

Two Case Studies Featuring LComm Work

Please excuse me for taking the opportunity to write this brief post that shines some light on some of Livingston Communications’ current efforts. National Ranked Blogger Jason Fall, the lead voice at Social Media Explorer, wrote up our reputation management efforts with Network Solutions. Jason said, “This reputation management effort was a success. It’s still [...]

Solutions Stars Video Conference Delivers Online Marketing Tips

Network Solutions is producing the Solutions Stars Video Conference on October 29 at 1 p.m. This free video conference aims to provide insights and online marketing tips to small businesses. It will be of great service to small businesses, particularly now that the economy has gotten tough, and it’s not as easy to attend a [...]