Transparency During a Crisis – What Hospitals Can Learn from Johns Hopkins

Guest post by Nancy Cawley Jean, a senior media relations officer with more than 20 years of health care communications experience. Nancy manages social media for the hospitals in the Lifespan health system in Rhode Island and can be reached via email at njean@lifespan.org or on Twitter @NancyCawleyJean. Johns Hopkins Hospital has a wonderful reputation [...]

Are We Trying To Do Too Much in Health Care Social Media?

Guest post by Nancy Cawley Jean I recently read an article announcing MyBCTeam, a new social network for women with breast cancer. Initially I thought, “What a wonderful idea.” The social network targets a set demographic audience, women uniquely bonded by their experience with breast cancer. It’s this unique shared bond that draws these women to [...]