‘Mama Needs a Glass of Wine’ and Other Reasons to Market Wine to Women

THE BOOZE BIN By Pia Mara Finkell (@piamara) Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, [...]

Understanding Online Habits of Social Moms

By Priya Ramesh (@newpr)  Sat, May 13th is Mother’s Day and several consumer brands are busy finalizing their campaigns this week to win the attention of moms  who now control $2.1 trillion in household spending (Source: Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media and Technology). Oh and new moms on an average [...]

Mom Bloggers Get More Eyeballs than Some Newspapers: How to Market to Mom Bloggers?

By Priya Ramesh (@newpr) McDonald’s recently rolled out the healthier menu for kids program to spread the word about downsizing the french fry portions and adding apples to every kids’ meal. Besides the usual suspects, Facebook, Twitter and traditional outlets, they cleverly engaged the powerful influence of mom bloggers. Rick Wion, director of social media [...]

What’s the Worst Thing That Can Happen with Social Media?

by Priya Ramesh I have been spending a lot of time trying to become a trust agent for our clients venturing into the unknown territory of social media. Kudos to you for taking the risk of the unknown, and trying to give social media a fair chance.  Nothing ventured, nothing gained! It doesn’t matter how [...]