3 Elements Your Website Needs to Have in 2014

If you plan on launching a new website or redoing an existing site in 2014 you can easily be focused purely on the aesthetics, content management system or markup of the site. Those elements are indeed important but as the web evolves I wanted to highlight 3 really important elements that shouldn’t be absent when [...]

Ski Season! Why Top Resorts are Investing in Mobile Apps

The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been very proactive in embracing the mobile trend, creating apps that help their guests enjoy a more engaging experience on the hill. Let’s take a look [...]

Mobile: Why hasn’t NFC caught on? Because it’s awkward

I was catching up on my tech reading on a quiet afternoon, and I found myself perusing an article about one of my favorite topics – the newest in mobile devices. I was reading a piece about the new Moto X that mentioned it features NFC (Near Field Communication) capabilities, like most other Android phones. [...]

20 Digital Facts That You Need to Know

01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a [...]

3 Reasons Why Mobile Health Is an Emerging Hospital Marketing Strategy

It’s time to tackle the proverbial elephant in the room –lifestyle change. When I was doing my field work in graduate school, I shadowed a pathologist at a community hospital. He had started his career in primary care, but he eventually became so disenchanted with treating the same conditions and begging patients to make lifestyle [...]

Monday Afternoon Roundup: Which Brands Rose to the Top in #Superbowl47

By CRT/tanaka’s Brand Group Many of us watched last night’s game in eager anticipation of the latest innovations in the ad industry and a showcase of what its brilliant creative minds are capable of. And, overall, we were a bit underwhelmed by what we saw. There were some bright spots in the line-up, however – [...]

2012 in Retrospect, A look back at Mobile, Search and Social Predictions

By Jason Poulos (@TheSaganaki) In late 2011 I wrote a blog post that highlighted 5 web trends that discussed where the digital landscape might end up in 2012. Now that 2012 is said and done, I wanted to take a look back and see if my trend predictions for 2012 were accurately fulfilled. I may [...]

5 Things Nonprofits Must Do To Captivate Millennials

By Rachael Seda (@rachaelseda) I have a short attention span, but I rock at multitasking. I may get bored easy but if you capture my attention, I could become your number one advocate. Please just cut to the chase, there’s no need for lengthy instructions; to me a picture’s worth a thousand words. At about [...]

Pitching Multi-Platform Stories Increases Your Chances of Getting Your Story Covered

By Veronica Hunt It’s not news that newsrooms across the country are increasingly challenged to bring the same level of quality reporting with reduced staff and lower budgets. After spending a few days with journalists from across the country at the Society of Professional Journalists’ Annual Conference and listening to their challenges, it’s apparent that [...]

Facebook Live Marketing Talks: Driving Brand Engagement

By Alyson Campbell (@acampfashion) Facebook hosts “Live Marketing Talks” to give brands insights into how to build their audience and engage their community. In its most recent talk on September 13, the discussion centered on what brands can do to further drive engagement using Facebook tools, with the most important brand resource tool being News [...]