Ski Season! Why Top Resorts are Investing in Mobile Apps

The West has gotten quite a bit of snow already, and skiers and snowboarders are flocking to the mountains for a little pre-season action. Some of these resorts have been very proactive in embracing the mobile trend, creating apps that help their guests enjoy a more engaging experience on the hill. Let’s take a look [...]

20 Digital Facts That You Need to Know

01. Mobile internet usage is projected to overtake desktop internet usage by 2014 The facts and numbers around mobile usage is pretty staggering. Over 1 billion mobile devices are currently in use, and the number keeps on growing. We use and rely on our phones on a daily basis and if you don’t have a [...]

Five Instagram Secrets for Health Brands

I don’t need to explain the “awesomeness” that is Instagram, the photo app that essentially blew up overnight and now boasts over 100 million users. The app that first made its journey into the hands of the social media enthusiasts and the artsy photographer wannabes has quickly caught the attention of big brands. In fact, [...]

3 Things to Ask Yourself Before You Pitch a Mobile App

To ensure a successful mobile app, make sure that you answer these 3 questions before you pitch your mobile app to your client.

Healthier Apps for Your Tech Diet

By April Sciacchitano (@aprilcs) Can an app a day keep the doctor away?  Maybe.  Technology has given us new ways to manage our health, and health-focused organizations are catching on. In April 2012, Challenge.gov, managed by the US Department of Health and Human Services (HHS), funded three apps co-developed by health professionals and developers to [...]

The Rise of Texting, The Fall of Phone Calls: New Options like Apple’s iMessage Makes Texting Free

By Jeff Wilson, APR (@wilson0507) I admit it. I’m slow to embrace change. The older I get, the more that seems to be true. Case in point, text messaging. I text. Not because I particularly like it. It’s out of necessity. I have friends and family who refuse to pick up the phone to talk, [...]

Gray is the New Black: Marketing to Aging Boomers

By Jenn Riggle This year, 2.8 million Baby Boomers will turn 65 and become eligible for Medicare. However, the bigger news probably should be that 2011 also marks the year when the average Boomer turns 54. In their mid-fifties, most Boomers have raised their kids, but are still working and starting to plan for their [...]

Message in a Bottle: How QR Codes are Personalizing the Wine Experience

   THE BOOZE BIN By Pia Mara Finkell (@piamara) To help put myself through pastry school, I taught wine classes and parties at my culinary school. I learned early from my mentor and pal Tish, who runs the fun and highly popular wine events company Wine For All, wine shouldn’t be taken too seriously. A [...]

What Lies Beneath the Mobile App Frenzy?

By Priya Ramesh Your Mobile App is Not Being Used Anymore? Well There is No App for That! Things to Consider Before Spending Your Money on Mobile Apps Last week I had the opportunity to join a group of tech-savvy healthcare marketers from some of the largest hospital systems in the country, at the Innovator’s [...]