Voting with Your Dollars: 3 Strategies for Getting Millennials to Buy Into ObamaCare

every-time1

When Barack Obama was elected President in 2008 (and re-elected in 2012), it was largely because of the efforts of Millennials, the generation of people who are approximately 18-34 years old.  The impact of youth on these elections is well-known, but did you know that the President needs Millennials just as much now to ensure [...]

Craft Beer and Social Media Move In-Step

I am a born and bred New Yorker and a rabid Yankees fan. I curse too much. Behind the wheel, you would know pretty instantly where I learned to drive. With most of my tight knit family in the Northeast, there is really no good reason for me to have moved 400 miles south to [...]

Making it in the Real World Starts Before Graduation

If you’re a millennial like me, you’re probably getting pretty sick of other generations’ criticism. We’re too cocky, have talent without any work ethic and haven’t the slightest clue about how to fit into the “real” world. Sometimes I find myself throwing my hands up and saying “YOLO,” while other times I find myself on [...]

Case Study: Content Marketing from Walt Disney Circa 1957

Even in 1957, Walt Disney understood the power and importance of an integrated content marketing program. His hand drawn map remains a best-practice for content marketers today.

5 Ways Food and Nutrition Brands Can Reach Millennials

Why McDonald’s New McWrap Missed the Point McDonald’s Millennial problem has been the talk of the town with the launch of its biggest product of the year, the McWrap. In an attempt to win over the Millennial generation, the McWrap, referred to as the “Subway buster,” is supposed to offer customization and variety, two highly [...]

If Social Media Can Create Organ Donors, It Can Work for You Too

By Lisa Kersey (@lkersey1) February 14th evokes a variety of responses. For some, it’s a day they’d rather forget, while for others, it means being in the doghouse if they do forget. But for the 117,032 people awaiting an organ, February 14th is National Donor Day. Consider these statistics from The National Network of Organ [...]

WANTED: Socially Minded Business Seeking Millennial Do-Gooder

By Kathryn Glushefski It’s a New Year with millions of college grads preparing to take on the working world. Luckily for some companies, research continues to show that Generation Y digs solid Corporate Responsibility platforms. But if you have one, are you engaging the right employees and communications channels to promote your socially responsible culture [...]

Want, Expectation & Need: Driving Forces Behind Millennials & Corporate Responsibility

By Nikki Parrotte (@nikki_parrotte) Ahh, Millennials. The generation that wants, expects and needs. Sure, Millennials have received a lot of criticism over the past few years for the negative connotation behind these seemingly narcissistic traits, but consider the positive effects these driving forces of “wanting,” “expecting” and “needing” have on the way today’s corporations do business. Through [...]

Marketing to Millennials: Speakeasy Style

THE BOOZE BIN by Rosalie Morton (@rosaliemo) We were having an agency brainstorm for a booze client prospect last Friday, and the conversation turned to millennials: what makes them tick and how to market to them. All I needed was an opening, and I readily launched into my take on millennials, as “researched” and “proven” [...]

My Love Affair With Sommelier Spokespeople + How To Make It A Happy Marriage

THE BOOZE BIN  By Laura Petrosky (@aushunmon)   I admit it – I have a professional crush on sommeliers. As PR experts, we are constant matchmakers between our clients and available spokespeople, trying hard to find “the one” person who will represent our brand best. Celebrities known for everything from movies to music, athletes, (former) politicians, [...]