Got Milk? What Kind?

Last night I went to Trader Joe’s to buy milk. Sounds like a simple task, right? Wrong. This was me when I got to the milk aisle: There were so many options, I didn’t know where to start. Soy? I hear that’s good for you. Almond? That sounds delicious. Coconut? Will it make my skin [...]

5 Ways Brands Can Maximize Their Marketing to Moms (and Dads): Key Learnings from #M2Moms 2012

 By Emily Valentine (@ebvalentine)  I’m just back from 36 very stimulating hours at the world’s premier conference on marketing to moms, and literally buzzing with all that I learned. My hands-down highlight was getting to hear from (and then speak one-on-one with!!) one of the brilliant minds behind Procter & Gamble’s universally acclaimed Thank You [...]