Implementing a Successful Media Tour: Easy as 1, 2, 3

By: Guest Blogger, Sabrina Kidwai As public relations professionals, we are always trying to find creative ways to get our client covered by the press either through press releases and press conferences to features and special events. However, the state of the media industry, especially with newspapers, is shrinking and reporters are covering more beats. [...]

Why You Must Show Up and Shake Hands (like Cirque du Soleil)

“Influencer relations” demands active networking beyond Twitter and Facebook.  Attention spans are thinning, so brand ambassadors (you) have to show up, shake hands and speak well.  Be present. Not just online, but out there in the real world. Basic Networking: Media Events and Tours Every quarter, one of our clients exhibits at a large media [...]